It's All About Content

Most of us have been using the internet for almost two decades.?

These years of living online provided all of us with ammunition. The discernment to tell what is true and what is false, what is genuine and what is a facade. And in the world of social media, nothing is more off-putting than a forced reality.?

That is why we need and work in Reckon.ai to provide great honest content. Content that allows us to connect - these words even share the same first syllable for a reason.

IS CONTENT REALLY IMPORTANT?

People spend a significant amount of their day glued to screens scrolling, more than 2 km of content a day, to be exact, and one thing is for sure.

In the future, we will still consume content.?

We are always looking for it. New pages to follow, new podcasts to listen to, in a nutshell, content to consume. For this reason, content is now essential for companies to get closer to their audience. Established businesses may see it as a way to keep their top-of-mind position. However, newer ones like Reckon.ai see it as an asset that can leverage brand recognition, lead generation, and talent attraction capability.?

Investing in content allows us to build Reckon.ai’s path within the sea of hundreds of Saas businesses and startups. It is the new-age way to showcase our team, purpose, and product honestly and truthfully. One that mirrors and is an accurate portrayal of reality.?

The creative imperative is now to make things of genuine value. Irresistible, phone-turning moments that look to enrich our audience.?

CONTENT CREATION CAN BE TRICKY

• You are talking to people, but you are also dealing with algorithms
• You strive to inspire but also to influence
• You chose the right keywords (in quality and amount), but you also need a catchy copy
• You create a scroll-stopping design, but you also have to keep in mind your visual guidelines?
• You want followers and leads, but only the right kind of followers and leads
• You want results, but you also want to cause an impact
• You need to showcase a truly disruptive product but without overselling and forcing it

You get the gist. Things aren't clear. Naturally, this puts a lot of pressure on the creation of new pieces of content. With so much information available, we must go the extra mile to get the audience's attention. Ensuring our content is well received and relevant while keeping our unique perspective.?

HOW WE DO IT

1. We start by looking at our product, its benefits, characteristics, and how we distance ourselves from our competitors
2. We define how we want to position Reckon.ai
3. We detail our USPs, goals, and tone of voice
4. We plan, define our main themes, and construct our content strategy
5. Product & People - showcasing what we do, the product we deliver, and those who make it possible
6. Promotion & Recruitment - centered on a true representation of a strong product while helping to create a rich company culture
7. We create the briefs, followed by the development of the copy/design
8. We publish the content on the appropriate platforms for their specific goals
9. We measure, analyze and define steps forward

While following some of the best industry practices, we put our Reckon.ai knowledge to use. Some formulas are bound not to make sense, and content strategies aren’t meant to be watertight, so we must review and adapt our work.?

A TEAM EFFORT

At Reckon.ai, we see content as something collaborative. We are passionate about letting our team tell their own stories. This comes down to the power of voice. A voice gives opinions a platform, and with that comes unique perspectives and knowledge. No two voices are the same. That is why we empower our Reckoners’ individuality.?

Having posts covering our team’s current positions, interests, technical know-how, and journey serves as a way to engage them and contribute to our output. Few roles have this exposition and reach this large of an audience, so it is exciting to let people "in". This creates a grander sense of community and ultimately improves company culture.?

These collaborations give our teammates removed from the world of content creation an insight into our work and how we do it. What tools, methodologies, and processes do we use? How do we set goals and prepare these pieces? In exchange, we get new perspectives, approaches, and ways of thinking that will enrich and help redirect how we do what we do.?

Content made by people, with people for people.

ONCE ON THE INTERNET, ALWAYS ON THE INTERNET

Whether for good or bad, once on the internet, always on the internet. Content may be seen as something reactive. It’s nice to be on trend and cashing off all the hype around the hottest discussions, but content also has the power to be everlasting.?

Despite being a product of its time, every single post, has to fit in the grander scheme of things. You can create content beneficial in the long term while also taking advantage of trending topics with high search volume and current relevance - the best of both worlds.?

This potential for longevity associated with creativity is one of the best parts of content creation. The fact that nothing is static and that we can prove or reinforce, in time, claims we are making today. One Reckon.ai blog post about one of our Reckoner's experiences or a post on our latest achievements will not lose its value as time goes by Perhaps, it can even make more sense for those who find it years after its original posting. The same goes for the technology and software we develop. With time, these specifications we promote will become even more poignant as we reach new stages and more success.

So, to round things up, content should be employed to tell a consistent, cohesive story. A well-thought-out strategy helps ensure you have set attainable goals, identified your audience, and distributed your content effectively. Plus, having a product you believe in and a team that makes it happen on all fronts makes the work and results even greater.

Thanks for the screen time. :)

Vítor Antunes , Junior Content Manager @ Reckon.ai