It’s all about Competition: Esports most recent Sponsorship Deals

About 40% percent of esports market revenue comes from sponsorship. Even though analysts believe the tendency will drift towards broadcasting media rights over the next couple of years, sponsorship is still is a big slice of the esports cake.

Although there are quite a few teams out there with private funding, sponsorship is the backbone of most premier teams. When it comes to events, brand sponsorship helps their credibility, and in some cases it’s what makes them possible altogether.

There are as many sponsorship deals as there are events, but amongst the most recent announcements we can mention HyperX as official sponsor for seasons 7 and 8 of the esports Championship Series, FACEIT’s Counter-Strike: Global Offensive event.

Just for reference, season 6’s finale was the most watched live stream ever broadcasted in YouTube at the moment of airing, with 3.2 million hours watched. HyperX is a veteran of the scene, partnered with several event organizations and teams, such as EchoFox and Team Liquid.

Of course, it makes a lot of sense for endemic brands to get involved with esports, as gamers are a logical target audience for technological products and computer gear. But, what about non endemic brands?

Well, you should know that Nissan just entered a partnership with both Optic Gaming and Faze Clan for jersey sponsorship, and vehicles for the members of the teams to generate brand-associated content.

Nissan is just the most recent of automobile brands to join the esports hype, along with Mercedes-Benz, Honda and Kia. The growing audience for esports and their demographics makes it an ideal target for them.

Last February Alibaba became a major investor with $2 million in “Vidooly”, an Indian esports analytics company. This shouldn’t come as a surprise for many, as the wholesale Chinese giant was a major sponsor for the local scene in 2017.

Even earlier this year, during January, Panini announced its partnership with compLexity, one of the most prestigious north american esports organizations. In this strategic alliance, Panini will be producing trading cards and posters and featuring compLexity’s influencers on its Twitch channel.

Panini’s and compLexity’s alliance is a great example of traditional sports companies crossing over to the esports scene, like ESPN and their upcoming championship organized with Blizzard and Capcom, and USA soccer’s own esports team competing on FIFA’s eNations cup on April 13th and 14th, in London.

There is one thing in common between some of esports best-selling titles and their sponsorship scene: new alliances are being forged every minute. Some of them to battle evil bosses, some of them to stream those battles.

Like in a battle, every minute counts in a market that’s constantly changing: wasting time and resources is not acceptable and that’s why BizzTech’s online events are the best way to connect with the top dealmakers of the industry.

BizzTech's next event on April 9th and 10th will be focused on eSPORTS MEDIA. SPONSOR. BUSINESS. & TECH., so don’t miss the opportunity to make the most out of your resources. New deals are being made every day and you don’t want to be left behind! After all, esports are all about healthy competition.

Mariana J. Suárez Jesús, content writer at BizzTech