It's 2019 - but is your business there yet?

Already I have spoken to dozens of people who are living in 2019 but there business is still in 2018...or earlier. Why do I say this? It is because of the rapid advancement of marketing technology and the lack of education on what this technology can accomplish.

Now you may be a technical guru or have one on staff and know about all the latest marketing tools. Or, you may employ a SEO company that is supposed to keep your website right at the cutting edge. But, I've made hundreds of calls to mortgage companies, real estate offices, law offices, financial planner offices and the list goes on. A common thread I find is these offices have "heard" of Artificial Intelligence (AI), Smart Pixels, Identity Resolution and responsive websites. Unfortunately, most of these businesses have only "heard" about them but have failed to do anything about them for their own businesses. They are still in 2018, or '17, or '16 or.....earlier.

Today, consumers don't just search the web on their computer. They also use their smart phone or tablet. Yet, so many of the businesses I have spoken with do not have responsive websites that enable them to detect the visitor's screen size and orientation and change the layout accordingly. This one modification alone can make the difference as to whether a potential customer shops with you or goes back online to find a device-friendly website offering the same product or service.

Another thing I have noticed in my calls is that most business people have heard of Artificial Intelligence but that's about as far as it goes. AI has all sorts of uses for 2019. But one of the biggest fields of its deployment in 2019 is its use in Identity Resolution. What this means is by installing a Smart Pixel on a website, the identity of the visitor can be captured whether they leave contact information or not. The company can then do two things with the information: 1. They can re-market to the visitor AND, 2. They can take the identity profile and direct their Google or Facebook advertising to ONLY people who display the same behavioral profile thereby reducing their marketing costs and increasing their conversion rates by marketing to people who are actually "in-market" for their product or service.

"In 2019, we'll start to see a distinction between the successful early adopters of AI technology and the lagging companies who have yet to invest or have invested hastily without a strategy for increasing ROI" said Unbounce CTO and co-founder Carl Schmidt. "This is the year we'll start to see real evidence that these early adopters are, in fact, driving business growth faster than their peers. We will see these companies directly driving top-line performance by using AI to outperform competitors."

"It is the businesses that adopt AI-powered technology in 2019 that will have a leg up on the competition."

For a more in-depth look at AI and Identity Resolution, Smart Pixels or even responsive websites, you can call me at 800-256-6487 extension 705 or simply visit www.paybackadvertising.com