It's 2015, Everyone Works In Sales Now!
Daniel Disney
LinkedIn, Sales Navigator & Social Selling Author, Speaker & Trainer - LinkedIn Influencer (Over 1 Million Followers) - Award Winning Keynote & SKO Speaker - Founder & CEO of The Daily Sales
In the past sales was a position taken by people who could sell ice to an Eskimo, they were people who had an abundance of charm and confidence and an ability to sell anything to anyone.
Back then it wasn't a position for everybody, and a lot of people would be more than happy to admit that "sales wasn't for them".
There's a problem though...
We are now in a different business age, an age where people don't want to buy from sales people. They already have most of the information they need, they are now looking for more advanced information and expertise.
The problem is there are still so many people in many different positions trying to say that sales still isn't for them. In actual fact.....
Everyone works in sales now!
If you're in business, you're in sales. Anyone and everyone working is selling and the problem is that some of them don't realize it, and others are in denial about it.
Imagine if that changed, and they embraced it? Imagine if your operations teams, technical teams, management teams or customer service teams started to sell? How many more sales opportunities could you generate?
Sales has changed...
One of my operations team recently took a call to a prospective client, and the conversation, without them realizing, was a sales qualification conversation.
Now this person will always say that sales isn't for them, but over hearing that call it hit me just how good at selling they were. This is because sales has changed.
That person had fantastic product knowledge and because they knew the detail behind the product through their operations position, they were able to give so much more information to the customer.
Everyone should be aware of sales opportunities
Everyone in the business will know what the business does and should passionate about the company they work for. Now all they need is to be armed with a bit more product knowledge if they don't have it, and some basic sales training to be able to identify and create sales opportunities. Your sales teams can then do the rest.
What do you think? Do you think sales has changed? Do you think everyone should be selling? I'd love to know your thoughts, please do write them in the comments box.
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Retired from| Solving Data Problems|Creating Smart Data|Business Support|and Business Networking
9 年Excellent - if we are not selling products and services we are selling ourselves anyway even if we don't recognise it
Co-Founder at InfraGuard.io
9 年Has been since Moses was a boy however few organisations recognise this fact. N.B.The receptionist is a key inside sales person
SAP Partner
9 年agreed.
Service Supervisor at Gateway Printing & Office Supply
9 年Every impression that your company makes whether it's receptionist, delivery person, support, etc has an impact on sales. I recently reviewed a bid tab and the difference between the last 2 competitors came down to .1 in the evaulation. That .1 was directly traced back to the support the customer received. The current vendor was given 2.8 out of 5. They were cheaper and their products matched better but that service level cost them the 3 year deal.
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9 年Totally agree. Every business needs to adopt this.