Italian trip offers inspiration and insight
At WEX Trade the breadth of experience and knowledge of our sales team is second to none. A combination of in-depth industry knowledge and understanding, coupled with a commitment to building relationships, sets them apart.
With a passion for our products at the forefront, regular training is important for the team to keep abreast of any updates to specifications, technical benefits and ongoing innovation. It’s also an opportunity to hear from the wider team and see the latest developments for themselves.
First-hand experience
Recently the team travelled to Italy to visit the Arpa Industriale factory in Bra. They discovered more about the range of FENIX? for interiors products and finishes first hand, met members of the technical team and took part in a series of training sessions to learn more about the company, the products and their unique characteristics and components.
Launched ten years ago by Arpa Industriale, FENIX? is an innovative, smart material. It’s made using next generation acrylic resins, delivering extremely low light reflectivity, with anti-fingerprint technology to maintain the ultra-matte, soft touch look and feel. It is high performance, low maintenance, extremely durable and offers a sleek and sophisticated finish.
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Versatility of timeless design
The team also visited the FENIX? showroom in Milan, situated in the heart of Brera, the famous design district. Here they learnt about the versatility of the surface and saw how it is used to create beautiful interior surfaces in situ. The showroom tour also gave the team an opportunity to see how the FENIX? range perfectly combines functionality and aesthetic, how it’s applied to different surfaces and the many designs and pattern available, all in a timeless colour palette.
It was an inspirational trip for all involved, with the team already sharing their knowledge and insight with customers so they can confidently talk to homeowners about the FENIX? range and the wide range of benefits.
If you’d like to find out more about the FENIX? range, please call 0345 22 22 611 to speak to one of the team.
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