Italian consumption up 19% in 2023 and new solutions for active crop protection
SPENDING ON BERRIES GROWS BY 19% IN ITALY IN 2023: ONE IN 3 FAMILIES BOUGHT THEM DESPITE RISING PRICES
In 2023, the growth of the berries market in Italy continues, with family spending increasing from 170 million Euros to over 202 million Euros in twelve months, representing a 19.1% increase in value.
Italian Berry – GfK data updated as of 31/12/2023 illustrate a growth scenario, showing a 67% increase in the Italian berries market over the last three years. During the same period, blueberry spending doubled from 67 million in 2020 to 122 million Euros in 2023.
Berries account for only 3.5% of family spending on fresh fruit in Italy,?and in terms of quantity, berries (blueberries, raspberries, blackberries, and currants) make up only 0.5% of the purchased quantities.
While overall fruit purchases by Italian families have decreased in quantity (-5.9% total) and the number of purchasing families (-0.1%), berries represent a counter-trend segment with positive basic indicators, indicating growth potential. The continuous increase in penetration, with new families buying berries for the first time each year, is promising.
EXCLUSIVE INTERVIEW WITH GIUSEPPE NETTI ON ARRIGONI'S SOLUTIONS FOR ACTIVE PROTECTION OF BERRY CROPS
In an exclusive interview with Giuseppe Netti, agronomist and Italy manager of Arrigoni Spa, Italian Berry delves into the topic of climate and environmental risks, analysing the active protection solutions that can be put in place to protect berry crops.
Netti addresses the main hot topics for global berries producers, who are increasingly exposed to different types of atmospheric risks, mainly related to rainfall (rain, thunderstorms, hailstorms) and extreme temperatures (excessive temperatures and spring frosts), as well as damage caused by insects and other environmental hazards.?
Arrigoni's multifunctional solutions support farmers in facing a landscape of increasing challenges to ensure planned and profitable production.
Read also:
STRAWBERRIES AND RESEARCH: NEW MARKET TARGETS AND ENVIRONMENTAL CHALLENGES FOR VARIETAL IMPROVEMENT
For strawberries, too, research has been working over the past decades to bring new cultivars?to the consumer, better adapted to the new demands of the market and the environment. Researchers are committed to providing the market with innovative, medium- to long-term answers, in a challenge that takes into account a complexity of factors, objectives and tools that are constantly evolving. Read full article (technical support Nova Siri Genetics)
SANT'ORSOLA UNVEILS IN BERLIN THE NEW RED COLOUR CORPORATE GRAPHIC
The Italian Coop. Sant'Orsola to participate in Fruit Logistica 2024 in Berlin (February 7-9), the world's leading trade fair for fresh fruit and vegetable products.
In its 45th year of operation, the cooperative will unveil the new red color and corporate graphic design for packaging. The focus will be on the zero-residue raspberry-blueberry blend.