This issue contains ice cream
Helen Reynolds
Unboring comms training that taps into your creativity, grows your confidence and helps you make a powerful impact
Hiya! Did you open because you love the comms content, or was it the ice cream?
I very much wish I could send you a delicious?soft-serve ice-cream in a fancy glass via email, to say thank for being a BYN subscriber.
Next best thing is to share some ice-cream related inspo as our content of the week.
Also, in here are some live online comms courses coming up. Classes?I'm especially excited for this week ahead come from member demand:?
Contents
On the comms dessert menu this week:
(BTW, if you're new here, you can familiarise yourself with the lore of the?Big Yellow Newsletter thing?is about by?browsing some?back issues .)
Comms Creatives Content of the Week
CCCOTW comes from a family business with a relatively small following on Linkedin??- Betty’s Ice-Cream based in Northern Ireland.
The joy of writing this newsletter is to learn from brands of all shapes and sizes - old, new, small and large.
This behind-the-scenes post is a visual round up of photos sharing what’s gone on in the week.
We love behind-the-scenes?content at Comms Creatives HQ.
It’s really simple to create, and easy for their audience to consume.
Audiences are so used to scrolling past polished ads and announcements from big brands.
In contrast, this real, friendly, and open content invites people into their world, and shows their audience what they do - and how they do it.
And there’s a good mix of photos that shows lots of sides of the business: Betty’s staff behind-the-scenes making ice cream; the products themselves; user generated content from a?customer;?and the office side of things showing website changes they’ve made.
Posting about the simplest things regularly all adds up to a strong?reputation, believable brand story and a lovely sense of community.
Betty’s audience may be small but what they have is an engaged community of supporters.
Drop them a follow yourself and support a small business putting out great content and doing good things.
Comms tip: regular and intimate
Connect with your audience on a regular basis and SHOW them who you are and what you do. Consider creating your own “Photo of the Week” feature for your content.
These are regular invitations that bring people behind-the-scenes and more loyalty from people who want to support your brand, because they see and trust the work you do, and see its impact.?
Great for Linkedin, internal comms and loads of other spaces.
Regular, authentic photos (smartphone snaps are fine!) are an?essential addition to your content plan.
You’re the cherry on top: thanks for joining?us for lunch and a chat
We learned SO much from our fantastically generous and inspiring guests Zander and Niamh this week!
We recorded it and the video will be ready on Tuesday, so don't be upset if you missed it - we'll send it out to everyone who registered to watch on catch up.
And if you haven't yet read it, look at this BRILLIANT guest blog written by?Niamh?here: ?
A sprinkle of?comms courses?coming up
Online courses
View more comms courses coming up:?take?a quick look at the course calendar
Get your 2025 calendars quick!
It should arrive before Christmas is you buy it in the next 8-9 days! Not a bad a gift for yourself or a comms friend (if said person likes my hamfisted drawings).
Jimmeny-mother-loving-toaster-strudel
Comms Cartoons
Scoop up these cool comms jobs
Each week, Caroline and I scout about for great jobs and share a selection of them on Linkedin.?
Brands don't pay us for this, it's just a curated list of jobs we think you'll like.
Oh, and they've ALL got salaries listed .
It takes much longer than you'd think to compile this every week!
Here's?a list of potential fresh beginnings:
Got a lovely job you'd like us to consider for inclusion in the weekly roundup??Drop us a message on Linkedin, or post it into our Facebook group . ?
My email inbox is always stuffed to the brim with stuff I need to catch up on, so be sure to message us on the Linkedin company page where one of us on the team will see your message more readily.
Bye for now,?creative comms pro - and remember seek progress not perfection,
Hel x