Issue 7 - Black Friday success, marketing updates & a nice lickle campaign

We’re now in peak ‘tree putting up season’ as we near December and things have been incredibly busy (and the eagle eyed will have spotted that I missed doing a newsletter last week - I was doing so well!). Black Friday is done and retailers now cling onto the extra sales at this time of year with the obligatory Cyber Monday offers today.?

This week's Monday Marketing Memo:

• Date - 28th November?
• To - Those who are glad that Black Friday is done for another year
• Subject - Black Friday success, marketing updates and a nice lickle campaign

What’s going on in the marketing world??

Outside of Black Friday and Cyber Monday, which I’ve got some beauty stats on (if I say so myself) below, there’s lots going on in the marketing world.?

Twitter remains a turbulent place after Elon’s takeover. There’s a ‘this might be my last tweet’ vibe going on which just keeps continuing. It’s fair to say that the future of Twitter still remains in the balance and every day there is something new going on; Donald Trump being reinstated, more layoffs, suspended accounts. Half of Twitter’s top 100 advertisers are said to have left the site and the Twitter Blue programme doesn’t seem to be gaining the traction Elon wanted to increase revenue. The end of Twitter does feel like it could still be round the corner…

At Google HQ, there hasn’t been too much going on over the last two weeks. Last week, Google did introduce a guide to ‘Google Search Ranking Systems’ which gives a document of the most significant ranking update that are currently live and ones that have been retired.?

More info here:

There’s also been lots of reports of account managers at Google getting in touch directly with clients and telling them they don’t need agencies or if spend has been reduced to try to get them to increase it again whilst on the phone. This is on top of the persistent calling from reps from both Google and Facebook.?

Black Friday weekend performance

There was a bit of an unknown this year as to how Black Friday might perform;?

• Are consumers still buying into the deals?
• Would people still be buying in a recession?
• Do people still care about Black Friday?

The answer to these questions appear to be yes! Results have been a little differing, certainly for the clients we manage. Some haven’t had much impact, others have had their best ever days of performance.?

The data geek inside me had some fun putting together results analysis from over the weekend….

Sales have been strong for lots of websites so there certainly seems to be a trend of consumers still wanting to treat themselves, get houses looking nice for Christmas and save in the process, so I would say the importance of Black Friday has been greater than usual this year.?

Searches for Black Friday are lower than year on year. Though it seems like brands promoted earlier and earlier so the need to search for when it was and for deals was less needed.?

Marketing win of the week?

A brand that I have a lot of admiration for is Lick (the paint people). They’ve created a really strong brand and their marketing is on point, so the win of the week goes to Lick for being all over my Facebook & Instagram feed over the last week - in a good way.?

I can’t see any Google ad previews but I’m sure they are using these assets in Performance Max campaigns to capitalise on a multi-channelled approach, along with sequential ad flows across their paid social ads.

That's all for this week, I'll be doing a study of Black Friday and Cyber Monday results across different industries so if you'd like your website to be included, drop me a message.

Have a lovely week all :-)