Issue #7: Apple’s “Think Different”

A manifesto for dreamers, creators, and world-changers

-Smirk

Apple’s “Think Different” campaign wasn’t just an ad—it was a rallying cry for innovation, creativity, and breaking boundaries. Featuring cultural icons like Einstein, Gandhi, and Amelia Earhart, the campaign positioned Apple as the brand for those who dared to dream.

Why it Hit: Apple sold a mindset, not just a product.

Execution: Minimalist visuals, a powerful voiceover, and the celebration of cultural icons aligned Apple with creativity and individuality.

The Result: It defined Apple’s identity and became the foundation for its global success.

Smirkface Take: “When you sell a vision, the world will follow.”