Issue 5: Experimenting with multi-channel digital tactics for nonprofit growth
Progressive Multiplier
The PM finances revenue generation projects for progressive organizations, and in turn, shares fundraising knowledge.
As you may have recently read in our eNews, many of our partners?experiment with various communications strategies to connect, engage, and retain their mass and deep supporter bases. But crafting effective messages is just one piece of the puzzle.?
The channel mix through which they deliver those messages - website, social media, email, phone banking, etc. - is a second key piece to efficiently conveying the mission to the audience and building the power needed for progressive organizations to thrive.?
In this issue, we share the strategic journeys of three groups cultivating impactful giving programs by experimenting with digital and offline channels to achieve their goals.
350 New Hampshire, a multi-generational climate grassroots movement, is expanding its major donor network to support a just transition to renewable energy and end fossil fuel use. How? By using information available on mission-aligned political donors to create a look-alive model that drives digital ad targeting.?
Fair Count, an organization that builds long-term power in communities that have been historically undercounted, underrepresented at the polls, and torn apart by redistricting, will convert its current and new volunteers into sustaining donors. How? By launching a monthly giving campaign using social media, Email, and direct outreach campaigns.
PFLAG, the nation’s largest organization supporting LGBTQ+ communities, aims to double monthly donors to counter anti-LGBTQ+ legislation. How? By testing diverse tactics to promote their Guardians c3 advocate-donor program across three channels (direct mail, email, and social media), automate management, and cultivate current members.?
Absolutely inspiring to see groups harness the power of both digital and traditional methods in philanthropy! ?? "The best way to find yourself is to lose yourself in the service of others," Mahatma Gandhi once said, highlighting the profound impact of giving back. ?? Don't miss out on an exciting chance to join in on a global effort - consider participating in the Guinness World Record for Tree Planting! Learn more here: https://bit.ly/TreeGuinnessWorldRecord