ISSUE 5: 2024
COOL
Honda’s Project Courage Goes Nationwide
Honda’s Project Courage launched in a single U.S. hospital in 2021. It featured “Shogo,” Honda’s single-seat mini EV built for children to drive down hospital hallways to their treatment rooms. The project brought joy to so many hospitalized children and their families that it returns now for a victory lap. This time, in partnership with dozens of Honda dealers, the program has expanded to include 60 additional hospitals nationwide. The rollout of Project Courage 2.0 has already begun, and “The Power of Dreams” has never meant so much.
INTERESTING
What It’s All About
Understanding what motivates people is our business. And our business is never so fortunate as when motivated by the people we serve. Clients, including Honda, PBS Kids, the Pediatric Brain Tumor Foundation, plus many more, have moved us to do more than just some of our best work. By speaking out creatively on behalf of initiatives closest to the hearts of our clients, we’ve enlarged the collective heart, starting with our own.
领英推荐
THINKING
A Dream Fueled By Passion
Project Courage is fueled by passion: the passion of the Honda engineers who built the?coolest, most kid-friendly EV ever. The passion of Honda dealers throughout the country eager to support their local hospitals. And the passion of RPA team members who envisioned this project right down to Shogo’s personalized license-plate feature that helps hospitalized kids feel extra special. Everyone who helped turn this concept into reality shared the same dream for contributing work that makes a difference. Hear more about the passion driving this dream from one of RPA’s own dream teams.
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