Issue 47: Pharma Digest

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?? Access our first EXCLUSIVE WHITEPAPER of 2025: https://bit.ly/42qIV9e

In the noise of debate about what makes a good digital health partnership, we know what doesn’t work, and we know what sometimes works, but are we any closer to knowing what always works??? Our latest whitepaper, "Digital Health Partnerships 2025: New Directions in a World Without Map", deep dives into the pain points and see what can be learned from the happy marriages of pharma and tech.??

This exclusive piece features in-depth analysis, real case studies, and actionable strategies from:

Felix Lee, Interim Head of Organizational Capability & Transformation, Sanofi

Gurpreet Chowdhry, Digital Health Asset Lead, Boehringer Ingelheim

Ricardo Sáinz Fuertes LMS MSc FRCPsych PhD, Global Director of Digital Health Solutions, Eisai Co., Ltd.

Rafael Lira Carrillo, Digital Innovation Hub Manager, Merz Therapeutics

Lana Ghanem, Managing Director, Hikma Ventures

You can now download this whitepaper to explore how partnerships can unlock new potential in digital health: https://bit.ly/42qIV9e

#REpharma #DigitalHealth #PharmaTech

Personalised and digitally-driven omnichannel strategies are key but the human touch still remains irreplaceable: https://bit.ly/40ogLcq

Join our webinar on ??? Tuesday, 18th February ? 4 PM CET / 10 AM ET and discover how to:

- Combine digital tools and human-led engagement to boost your omnichannel engagement ROI

- Empower each omnichannel face with data-driven, personalised interactions

- Deliver impactful HCP engagement in a value-based healthcare landscape.

?? Register now to watch live or access the recording later! https://bit.ly/40ogLcq

#REpharma #HealthcareInnovation #OmnichannelStrategy

?? Explore insights on digital innovation, patient-centric care, and the future of pharma. Our latest PharmaPulse episode featuring Harmony P. Garges, CMO at ViiV Healthcare -??listen now: https://bit.ly/4gkyhVh

Subscribe on Spotify to stay updated: https://lnkd.in/e_9jEzT7

#PharmaPulse #HealthcareInnovation #Leadership

Top 5 pharma news to watch

1. US to leave World Health Organization on Jan. 22, 2026, says UN (Reuters.com, Jan 23)
2. J&J stands by sales growth ambitions—and points to potential Tremfya boon—as Stelara biosimilars take hold (Fierce Pharma, Jan 22)
3. Ascentage prices first biotech IPO of 2025, raising $126M (Biopharma Dive, Jan 23)
4. GSK confirms plan to buy cancer firm IDRx for $1bn (pharmaphorum, Jan 13)
5. Izervay's EU future uncertain as Astellas reveals $1.1B impairment charges (FirstWord Pharma, Jan 24)

Event spotlight

This week is your best opportunity to book your attendance at Reuters Events: Pharma USA 2025 (March 18-19, Philadelphia)

Today's successful leaders are committed to mastering the latest engagement tactics while integrating insights from other teams to craft more comprehensive strategies that get you ahead.

Gain access to industry-leading experts in commercial, marketing, patient engagement, market access and medical affairs, and engage with over 1,200 pioneers from across the value chain both on and off the stage.

Companies already confirmed to attend include 荷商葛蘭素史克藥廠 , 阿斯利康 , 诺和诺德 , 礼来 , and more! Invest in yourself and register your pass today using FLASH300 valid until this Friday 24/01! https://bit.ly/4g9KlZ1

Thanks for reading! If you have any feedback or would like to see something included in our newsletter, get in touch with our team!

EU Team

Daisy Beale

Ziyanda Dludla

Suzy Wang

Emma Haslam

USA Team

Charlotte Bastiaanse

Noah Dixon

Jacob Byerley

Samuel Baddeley

See you next time!