Issue #46: How Gojek’s delivery app smashed their CPA goals, plus expert tips on UA & retargeting
Abstract:
In this month’s edition of our Mobile Methods newsletter, we talk to the brightest minds in app marketing and get the latest on retargeting, UA, privacy and incrementality. We also reveal which guests from our Apptivate podcast won awards for their episodes last year, and we explain how Remerge helped Gojek to exceed their CPA goals. Dive in now:
Selected articles and topics:
After more than 200 episodes as one of the top app marketing podcasts, we’re excited to announce Apptivate’s first ever award series to celebrate the incredible guests we’ve had in 2024. Sign up to find out who won and get access to a wealth of app marketing knowledge and insights.
At the recent APS Berlin event, Remerge CEO Pan Katsukis spoke to journalist Peggy Anne Salz about the latest developments in retargeting, incrementality and mobile ad privacy. Check out the full interview over on Business of Apps:
In episode two of our three-part video series called App Privacy Unboxed, Remerge’s Staff Product Manager Luckey Harpley discusses what will change – and what won’t when it comes to measuring Android campaigns via the Privacy Sandbox.
Remerge CEO Pan Katsukis recently sat down with O?uz Ayar from Voodoo to record a live episode of our Apptivate podcast. The discussion, which took place at APS Berlin, touched on how you should set up your app’s data infrastructure to get meaningful insights from your UA campaigns. Tune in for more:
Mick Rigby, the founder and CEO of Yodel Mobile, has been in the app marketing industry since it began. In this episode of our Apptivate podcast, we quiz him on the evolution of mobile marketing and his perspective on creative development and AI. Listen in to find out what he’s looking forward to in 2025.
Looking to boost their food delivery business, Gojek partnered with Remerge to explore new solutions for converting and re-engaging their existing user base. Here’s how we helped them to exceed their CPA targets and traffic goals.
Expert opinion:
“?We're seeing a lot of businesses using AI to help with keyword metadata management for ASO. The challenge is that the direction AI takes us in is very similar for everybody.”
Counsel from a mobile marketing expert
Mick Rigby
Founder and CEO of Yodel Mobile
Events:
The Remerge team will be in beautiful Barcelona in March. If you’d like to find out how Remerge can level up your app retargeting goals, get in touch with [email protected] to set up a meeting. We’ll see you there!