Issue 44: Growing a Culture to Reach a Vision
Kwame Richardson FRSA
Social entrepreneur and lawyer focused on the future of food at Multitude Advisors, part of Microsoft for Startups Founders Hub
Dear Community,
Welcome to the 44th installment of the Eat Live Connect newsletter, where we curate a monthly round-up of content at the intersection of economics, technology, and creativity for agripreneurs.
Thank you for supporting our newsletter. Based on your engagement last year, we learned that our vision to innovate the food system for the masses must be in culture. Particularly, by using beautiful storytelling that is reflective and inclusive. Second, our stories should evoke empathy and abundance to innovate economic relationships in the food system. Moreover, immersive media technology, such as the metaverse, could be a key tool in making it easier to tell deeper stories and add value to consumers in ways that could surpass our global imagination.
Storytelling
Reflective
Sharing stories through food brings down barriers that allows us to see the fantasy of how people perceive the world. These stories may include experiences that are not directly correlated to food security such as cultural preferences and taste. However, understanding these factors are central to the adoption of food innovations that contribute to food security—by using this information to innovate the artifacts, rituals, and languages to make more people feel included in an ideal experience and a greater mission.
Inclusivity
Inclusion of new voices or actors in the food system was certainly a theme in our learnings including subcultural preferences and tastes in new experiences. For example, a growing number of consumers expect new artifacts in legacy rituals such as premium food at a sports stadium. Some expect totally new experiences by merging legacy and modern rituals through new language such as a clubstaurant.
Redesigning Economic Relationships
Empathy and Abundance
The pandemic made the global public empathetic to food vulnerable people and key workers who make our food system. We saw how we were interconnected through the food system — not just for nutrition, but for social nourishment as well.
This empathy has led to consumers demand for new economic models that creates a transparent experience of abundance that serves all living species—whether it is the fair treatment of all farmers and workers, or circular practices in the value chain. Moreover, consumers expect brands to provide these conditions as well as meet their unique preferences and tastes.
We believe that if this system is an idyllic fantasy, then it is the exact goal that the human race should aim to meet. It would maximize our limitless innovative capabilities in media technology and economics to make the world a better place for everyone.
Immersive Media Technology
Our present food experience was initially influenced through print and audiovisual media such books and television. These platforms dictated cultural preferences and tastes in particular experiences through pushing curated brands to customers. Mobile devices and the internet made it more accessible for more brands to pull relationships directly with consumers through storytelling and storylistening on digital applications. This allows them to serve specified consumer preferences and tastes through innovative business models.
Today, the empowered consumer can engage with different brands through an omnichannel experience in several digital and analog spaces for information, to shop, and socialize. With the metaverse, a duochannel experience could be a seamless performance of many lifestyle and professional functions. This experience could lead to deeper stories of impact to meet consumer conditions and design new business models through more streamlined communications of consumers preferences and taste as well as meet basic collective needs.
Below are the top five newsletters of 2022 that inspired this newsletter:
Top Five Newsletters
#5 Are the Youth the Future of African Agribusiness? - Discusses the importance of storytelling to ignite African youth entry into the agribusiness market.
#4 A Better and Truer Self--The Rise of Black Cuisine - Black food creators dictate their narrative through storytelling and fine dining.
#3 Fostering an Innovative Food Culture - Shows how beautiful storytelling of impactful experiences to all living species can innovate our food system.
#2 Evolving the Global Economy to Feed the Multitude - A new economy of empathy and abundance is explored to reach zero hunger and create a regenerative food system.
#1 Carefully Curating a Dining Experience in the Age of Entanglement - The seminal newsletter last year, this edition discusses how storytelling and the evolution of media technology has innovated our food experience.
I would to thank all who supported this newsletter. It has been an honor for me to write you and share ideas. Looking forward to connecting with you in new ways this year as we expand into producing audiovisual stories. Also, we are always open to experience your stories. We wish everyone a pleasant month.
You can find related content and resources below. Please forward this newsletter to those who may be interested in this content.
领英推荐
Sincerely,
Kwame Richardson
Founder
Multitude Advisors Ltd
RESOURCES AND OTHER CONTENT
Resources
2023 AgFunder Grow Impact Accelerator - AgFunderNews Applications close 26 Feb 2023
Other Content
Note: the below content is structured under the framework from Issue 1.
Opportunity
Consumers want sustainable options. What?food?producers, suppliers, and retailers can do now | World Economic Forum
Business Models
Innovation
Competition
Leadership
Lifestyle:
Multitude Advisors Ltd is a company registered in England and Wales (Company №13378243) 2nd Floor, College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE.
The above content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice.