Issue #41: A simple guide to instantly improve your UA campaigns and ad spend

Abstract:

This month, we recap how SKAN works and explain what you can do to improve the effectiveness and cost efficiency of your user acquisition campaigns on iOS. Also, check out the latest privacy updates from Remerge's Luckey Harpley and tune into the Apptivate podcast to hear from mobile experts at Tilting Point, Roku, and Proxima.

Selected articles and topics:

A few quick adjustments in your MMP dashboard could make a huge difference in optimizing your UA campaigns and ad spend. Learn how to drive more conversions for less on iOS.

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Our Sandbox expert, Luckey Harpley, offers his thoughts and advice for advertisers getting to grips with the latest mobile privacy developments. Read his guest article for Incrmntal to find out how to remain compliant.

Read more

We’re conducting a short survey to find out what you think about mobile marketing and how effective it is for growing your app business. As a thank you for your time, you’ll be entered into a prize draw to win a €300 Amazon voucher. Closing date: September 30, 2024.

Enter now

Sylvain Etard, the Senior Gaming Growth Manager for Tilting Point, joins Apptivate to share how he works with different vendors and channels, such as Demand-Side Platforms (DSPs), CTV, and rewarded networks. ?

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Find out how Proxima, an AI-powered data intelligence platform, leverages anonymized first-party data to help digital brands access new customers, lower their acquisition costs, and increase their ROAS.

Listen here

Peter Hamilton, Head of Ad Innovation at Roku, believes streaming will be the next big channel for mobile marketers. Tune into the Apptivate podcast to find out what he has to say about it.

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Expert opinion:

“If you have really good LTV but lower retention than other games, it should be a red flag.”

Alternative ad networks for mobile game marketing

Sylvain Etard

Senior Gaming Growth Manager at Tilting Point

Listen now

Events:

Join us in London, where we’ll be moderating a panel discussion on app retargeting. Get in touch with Kate via [email protected] if you’d like to schedule a meeting.

Meet with Asli Ozcan ([email protected]) in Istanbul at one of the industry’s leading mobile conferences to discuss app retargeting strategies.

We’ll be in Riyadh to talk about all things mobile marketing. Schedule a meeting with Asli Ozcan ([email protected])?

Remerge is sponsoring one of China’s hottest mobile events. If you’d like to meet at the show, get in touch with Julane Jia ([email protected]).? ?