Issue #40: iOS attribution, the aftershock of ATT, and fresh updates on the Privacy Sandbox
Abstract:
This month, we examine the current state of iOS attribution after three years of ATT. We also?look at in-app community building as a retention strategy and talk about the latest developments for the Privacy Sandbox. Plus, we uncover some best practices for optimizing your media mix. Grab a coffee and dive in:
Selected articles and topics:
In this episode of our Apptivate podcast, we’re joined by Roy Yanai, the VP of Product at mobile attribution platform AppsFlyer. Roy talks about the aftershock of ATT, its impact on opt-in rates and how SKAN is changing things in the mobile ecosystem.
Cristina Marco, Remerge’s Team Lead for Account Management, will be co-hosting an upcoming webinar with Singular on the topic of app marketing for e-commerce brands. Join us to learn about retargeting best practices and come prepared with any questions.
We spoke to The Drum magazine about the decline of organic reach on social media and why building in-app communities may be the new way to engage and retain your users. Read on for key tips.
Paul Kovalski, the marketing growth lead from FinTech company Self Financial, shares his thoughts on multichannel marketing strategies and how to implement them, covering everything from TV and paid social, to paid search, affiliate marketing and more.
In this interview, Staff Product Manager Luckey Harpley speaks to AdMonsters about Remerge’s latest work on the Privacy Sandbox for Android and shares new updates on the fast-approaching future of privacy-centric mobile advertising.
Richard Eiseman from the sports betting company DraftKings joins our Apptivate podcast to chat about their early tests of SKAN 4, the possible end of fingerprinting and how he is driving DraftKings’ privacy attribution strategy.
Expert opinion:
“I don’t think there’s any source of truth in data. Some media mix modeling tools would tell you otherwise, but it’s very much an art and science to determine how to spend your budget effectively.”?
The science behind media mix optimization
Paul Kovalski
Growth Marketing Lead at Self Financial
Events:
We’ll be heading to this year’s Seamless Europe event to catch up with our friends in the fintech and commerce industries. For expert advice on growing the app side of your business, look out for Remerge’s Asli Ozcan or email her now to set up a meeting: [email protected]
Join us at Parklane Resort & Spa in Limassol, Cyprus, for a deep dive into the wonderful world of gaming at this year's WN conference. Remerge’s Kate Taganova and Olga Kapitonova will be there to discuss mobile marketing strategies that will level up your gaming app. Reach out to Kate if you’d like to chat in person: [email protected]
If you’ve been invited to participate in AppsFlyer’s MAMA Asia event this year, keep an eye out for our team! To set up a meeting with us, feel free to reach out to our Principal Account Executive for INSEA, LIsa Yau, by emailing: [email protected]