Issue #39: Are you up to speed on deep linking and AI-powered mobile ads? Find out now...
Abstract
This month, we released a marketing guide for e-commerce apps – and we discussed how you can leverage AI and deep links to create full-funnel marketing strategies for your app. Read on now for more:
Selected articles and topics
Our latest guide for e-commerce apps covers everything you’ll need to drive sales on mobile. From retargeting best practices to tips on navigating seasonality, you can download the PDF here for free:
In episode 185 of our Apptivate podcast, Thomas Kriebernegg, Co-Founder of App Radar, tells us how AI can be used for creative iteration and app store optimization (ASO). Tune in for essential tips.
The introduction of deep linking was a game-changer for app marketers, and it played a pivotal role in improving ad experiences for users. We spoke to The Drum magazine about how deep links can drive up conversion rates and why app businesses like yours should be using them.
In this podcast, we’re joined by Diego Salazar and Daniela Aschentrupp from DiDi, one of the world’s biggest mobility and food delivery apps. Tune in now for their learnings on re-engaging lapsed users and acquiring new ones.
We’re proud to have played a key role in shaping programmatic advertising on mobile. Here’s a wrap up of what we’ve achieved in the last decade and the full scoop on how we celebrated our tenth anniversary!? ? ? ? ? ? ?
Expert opinion
“You have to clearly understand what it is that you are solving for the user. When you come from that mindset, I think everything else falls into place.”
Driving results: Full-funnel strategies for mobile marketing
Daniela Aschentrupp
Ad Ops & Acquisitions Lead at DiDi
Events
Our Remerge EMEA team will be at this year’s Gamescom event until August 23. If you’d like to catch up with us there in person and discuss growth strategies for your gaming app, get in touch now with [email protected]