Issue #37: UA tips, retargeting best practises, and no-ID insights
Abstract
In this month’s edition of our Mobile Method’s newsletter, we cover retargeting best practices and top tips for growing your app’s user base. We also discuss how to scale your in-app community and we learn about the latest no-ID insights since ATT.
Selected articles and topics
Adweek reporter Catherine Perloff joins our Apptivate podcast to provide her take on mobile marketing since ATT. She also discusses new mobile trends and the impact of AI-powered media buying.
Remerge’s mobile marketing experts teamed up with Business of Apps to create this guide on UA and retargeting. Dive in now to grow your app and elevate your mobile marketing strategies.
Janos Perei, Head of Growth at SYBO games, joins our Apptivate podcast to discuss how his team achieves growth while navigating data privacy regulations.
Mobile app sales became an economic lifeline for high street retailers during the pandemic. In this article, we share four app marketing tips that traditional retailers need to succeed on mobile.
In this episode of our Apptivate podcast, Amadeus Noren, Director of Product Marketing at Amity, tells us how brands can build and monetize their in-app communities.
Expert opinion
“I think that there was a mindset that you could build a whole business on Meta, but after ATT, a lot of businesses had to diversify.”
Inside the mobile marketing industry’s no-ID world
Apptivate episode 181
Catherine Perloff
Platforms reporter at Adweek