Issue #33: From privacy to AI – here’s how app marketing will change in 2024

Abstract

This month, we discuss AI, UX and ad privacy on our Apptivate podcast. We also sit down with industry experts to talk about Google’s Privacy Sandbox and what to expect from app marketing in 2024. Dive in now for more: ?

Selected articles

Mobile ad privacy is changing quickly and few know this better than Allison Schiff – the managing editor of AdExchanger. She joined us on our Apptivate podcast to discuss the latest developments from iOS to Android.?

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In episode 172 of our Apptivate podcast, we speak to Lana Dubinskiy, an app consultant in the product space. She tells us how e-commerce brands can improve their in-app shopping experience using AI.

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We interviewed David Murphy, co-founder of Masterclassing and Mobile Marketing Magazine, to find out which trends will be impacting the app world this year.

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Remerge was recently featured alongside AppsFlyer and Google on one of Germany’s top marketing websites. They interviewed us to learn more about our work on building privacy-centric advertising solutions for Android.

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Expert opinion

“We can use AI to personalize a user’s experience before they even search for anything. From the moment they land on the marketplace page, it’s already customized to what you know about the customer.”

Getting started with AI for e-commerce app marketers

Apptivate episode 172

Lana Dubinskiy

App Product Advisor

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Events

Join Remerge next month at Gamesforum Barcelona to find out how? can help you market your mobile game! Want to catch up with us there? Get in touch with [email protected]

Kate will be back in town again for MWC Barcelona, this time with our CEO Pan Katsukis. If you missed us earlier in the month, now’s your chance to elevate your app marketing with our retargeting expertise! Just reach out to Kate for a meeting: [email protected]