Issue #31: Our complete guide to optimizing your retargeting campaigns in 2024
Abstract
This month in mobile marketing, we’re excited to launch our complete guide to in-app retargeting, covering everything you’ll need to know for 2024. On our Apptivate podcast, we discuss TikTok marketing strategies with Pedro Arias from Admiral Media. We also share insights and articles on seasonal campaigns for mobile, and our top strategies for retail apps.
?Selected articles
Whether you’re new to in-app advertising or just looking for a refresher, our complete guide to mobile retargeting is now available for free. Dive in to learn about the technical set up, top segmentation strategies, mobile privacy, dynamic product ads and best practices for ad creatives.
Economic uncertainty has changed the way we shop - so retailers have turned to mobile apps to drive revenue. In this article, we examine some top app marketing strategies that gave retailers a new lease of life.
In episode 170 of our Apptivate podcast, Pedro Arias, a Performance Marketing Manager at Admiral Media, explains how advertisers can leverage TikTok’s newest features (such as Shop Ads and TikTok Spark) to boost their next campaigns.
The MMP AppsFlyer recently released their 16th performance index which ranks the world’s top app marketing companies. Remerge is proud to have been placed among the top-three remarketers globally for over half a dozen categories in gaming and non-gaming.
领英推荐
The seasonal period is saturated with advertising campaigns – so what will it take to cut through the noise? In this article, we share some essential mobile marketing tips to help app businesses streamline their creative strategies and user journeys to drive great results.
Expert opinion
"The great thing about TikTok Spark Ads is that you’re not only promoting your brand, but you’re also leveraging all the comments and social proof that the post already has."
Winning Mobile Marketing Strategies for TikTok
Apptivate episode 170
Pedro Arias
Performance Marketing Manager at Admiral Media
Events
December 11, 2023
Join Remerge next month at the SMARTIES NEXT! CONFERENCE for an all-day marketing event at Swissotel The Bosphorus, Istanbul. Want to catch up with us there? Get in touch with [email protected]