Issue 31 | April 4, 2024

?? AI Marketing Insider News

Get the latest scoop on key developments in AI with our curated news roundup. We summarize the top stories so you stay informed on what's happening in the world of artificial intelligence.

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?? News Blurb: Anthropic's Claude 3 Opus has knocked ChatGPT-4 down on the Chatbot Arena leaderboard to #2 for the first time ever!

The leaderboard, which relies on human votes, has seen all three versions of Claude 3 secure spots in the top ten, with the smallest model, Haiku, achieving GPT-4-level performance.

This development highlights the rapid advancements in AI chatbot technology and it's interesting to boot!

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If Claude hasn't been on your radar, perhaps it's time to sit up and take notice of the latest AI chatbot showdown! ??

Claude 3 Opus has knocked GPT-4 off its throne, and that means big things for us online marketers. ??

With Claude 3's advanced capabilities, we can expect even more powerful tools to enhance our marketing strategies, like super-charged content creation, uber-personalized customer interactions, and lightning-fast data analysis. ??

But hold on tight, because the AI landscape is changing faster than you can say "optimization"! ???

To stay ahead of the game, we need to keep our eyes peeled for the latest and greatest in AI technology. ??

The moral to this story...don't get too comfy with one chatbot, because the next big thing is always just around the corner! ?? Embrace the change, adapt your strategies, and let's ride this AI wave to marketing success! ????

BONUS: Claude's Library of Prompts

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?? News Blurb: DeepMind, the AI division of Google, has introduced SAFE, an AI-powered tool designed to fact-check Large Language Models (LLMs) like ChatGPT.

SAFE automatically verifies the accuracy of LLM-generated responses, addressing concerns about the reliability of their outputs.

The system uses a methodology similar to human fact-checkers, utilizing Google Search to cross-verify claims and assertions within LLM responses.

Testing has shown that SAFE aligns with human assessments in 72% of cases and outperforms humans in 76% of discrepancies.

DeepMind has open-sourced the code for SAFE, encouraging collaboration and advancing AI accountability.

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Imagine having a super-smart AI assistant that can instantly spot any inaccuracies or fibs in the responses generated by ChatGPT and its pals. ???? SAFE is like having your very own fact-checking detective, tirelessly scouring the web to make sure every claim is on the up-and-up! ???♂???

Now, I know what you're thinking: "Kim, this sounds too good to be true!" ?? But hold onto your hats, because SAFE has already proven itself to be a real hero in the battle for AI honesty! In tests, it agreed with human fact-checkers 72% of the time, and when they disagreed, SAFE was the one setting the record straight 76% of the time!

But here's the best part: DeepMind isn't keeping this game-changing tool under lock and key. ?? They've set SAFE free in the open-source realm, so everyone can join in on the fact-checking fun! That's right, you can get your hands on this revolutionary resource right now, absolutely free! ????

To start your own fact-checking adventure, simply head over to the SAFE GitHub repository at https://github.com/deepmind/safe and dive in! ??♀??? With the power of SAFE at your fingertips, you'll be able to create AI-generated content that's not just dazzling, but also dependably accurate. ????

So, what are you waiting for? ??? Join the fact-checking revolution today and help us build a more trustworthy, transparent AI landscape! Together, we can ensure that the content we create with tools like ChatGPT is not only engaging but also reliable.

Get ready to have your mind blown, because the era of AI fact-checking is here, and it's going to change the game forever! Stay tuned for more mind-blowing developments – the AI revolution is just getting started! ????

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?? News Blurb:

You won't believe what OpenAI has been cooking up in their innovation kitchen! ???? They just unveiled a sneak peek of their latest creation, Voice Engine, and let me tell you, it's going to be a total game-changer! ????

OpenAI has shared preliminary insights and results from a small-scale preview of their new model, Voice Engine, which can generate natural-sounding speech that closely resembles the original speaker using just a 15-second audio sample.

The company is taking a cautious approach to the broader release of this technology due to the potential for misuse. However, early applications of Voice Engine have shown promise in areas such as providing reading assistance, translating content, reaching global communities, supporting non-verbal individuals, and helping patients recover their voice.

For examples of generated audio... and to learn more, go here.

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OpenAI's Voice Engine is about to shake things up in the world of AI-generated content! ?? Although it's not be released YET, the sneak peak is pretty amazing!

Picture this: a tech marvel that can whip up ultra-realistic speech that sounds just like the original speaker, all from a measly 15-second audio sample! ?? OpenAI is being super cautious about releasing this powerful tool to the masses, but they've already seen some jaw-dropping applications in areas like education, translation, and even healthcare! ????

Now, I know what you're thinking - "Kim, this sounds too good to be true!" ?? But trust me, OpenAI is working around the clock with their squad of experts to make sure Voice Engine is deployed responsibly and ethically. ???? They're encouraging everyone to put on their thinking caps ?? and brainstorm ways to keep our digital world safe and secure as we embrace this mind-blowing technology! ???

So, my fellow AI enthusiasts, buckle up and get ready for a wild ride! ?? Voice Engine is about to take the AI-generated content scene by storm, and you won't want to miss a single second of this thrilling journey! ?? Keep your eyes peeled and your ears open, because the future of synthetic speech is looking brighter than ever! ????

Just remember, with great power comes great responsibility! ??♀? As we dive headfirst into this exciting new frontier, let's make sure we're using Voice Engine for good and always keeping our audience's trust and well-being at the forefront. ???? Together, we can harness the incredible potential of this technology while building a safer, more connected world! ????

?? Marketing Prompt of the Week

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Did you know that a well-crafted Call-to-Action (CTA) can boost your conversion rates by a staggering 80%? In a world where attention spans are shorter than ever, mastering the art of creating compelling CTAs is not just important – it's essential.

Your CTA is the magic bridge that connects your target audience to the action you want them to take, whether it's subscribing to your newsletter, registering for a webinar, or making a purchase. But with millions of marketers vying for the same clicks, how can you ensure your CTAs stand out and persuade?

Fear not, because we've got you covered with this game-changing marketing prompt that will transform the way you approach CTAs forever!

Marketing Prompt:

As a world-class copywriter and master of persuasion, your task is to generate 10 high-converting Call-to-Action (CTA) phrases tailored to the target market and marketing material I will describe below.

Please create 5 short CTAs (up to 5 words each) and 5 longer CTAs (up to 10 words each). Craft CTAs that directly address the target market's most pressing needs and desires, using language that resonates with them on a deep level.

Ensure that each CTA is specific, benefit-driven, and creates a sense of urgency that motivates the target audience to take immediate action. Aim for a diverse range of CTA phrases that employ different persuasion techniques, such as social proof, scarcity, curiosity, and emotional appeals.

Focus on crafting unique and persuasive messages that will resonate with the target market and encourage them to engage with the marketing material. Consider the placement and visual presentation of each CTA within the marketing material, ensuring they stand out and flow naturally with the surrounding content.

Consider the following examples of good and bad CTAs to guide your writing:

Bad CTA: 'Sign up for our newsletter.'

Good CTA: 'Get insider tips straight to your inbox – Subscribe now'

Bad CTA: 'Register for our webinar.'

Good CTA: 'Join 10,000+ marketers – Unlock exclusive tips today!'

Target Market: [insert detailed target market description here]

Marketing Material: [insert copy, offering, landing page, etc. you want a CTA for]

Remember, your CTAs should act as catalysts that nudge the target audience to the next step in the sales funnel, either moving them closer to becoming customers or making them customers. Track the performance of each CTA using metrics like click-through rates and conversions, and use these insights to continually refine and optimize your CTA strategy.

?? AI Spotlight

AI Spotlight spills the beans on a cool new AI tool or innovation that all you savvy marketers need to get hip to!

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The Rundown: In this tutorial, you will learn how to apply structure references to your images for free using Adobe Firefly’s new feature called “Structure Reference”.

Why Structure Reference Matters:

Adobe Firefly's Structure Reference feature is a wonderful visual content feature! It allows users to apply the structural elements of existing images to generated content, ensuring brand consistency, saving time and costs, and enhancing creativity.

By creating visually appealing and on-brand images, marketers can improve ad performance and streamline content creation across multiple channels. This powerful tool simplifies the process of creating compelling visual content that resonates with target audiences and drives better results from digital marketing efforts.?

STEP 1: Getting Started

Visit Adobe Firefly and create a free account to access the Structure Reference tool.

STEP 2: Select and Upload a Reference Image

Choose an image that will serve as a reference for the structure and depth of your generated content.

In the "Structure" section, click "Upload Image," select your reference image, and adjust the "Strength" parameter to control the intensity of the outline and depth adherence.?

STEP 3: Explore Additional Settings (Optional)

This step is optional, and it is only if you want to have more control over the outputs. Fine-tune your generated content using various settings like Content Type, Aspect Ratio, Style, Effects, Color, Tone, Lighting, and Angle.

• Content Type: Choose between "Photo" for images that closely resemble real-life photographs or "Art" for a more creative and artistic rendering of your generated content.
• Aspect Ratio: Adjust the width and height proportions of your generated image to suit your specific requirements and the intended platform for sharing.
• Style: Enhance your generated content by uploading a style reference image. Adobe Firefly will analyze and apply the aesthetic qualities of the reference image to your new creation, resulting in a unique and visually appealing output, especially when used in conjunction with the "Structure" feature.
• Effects: Experiment with a wide array of effects, similar to those found in popular photo editing apps like Instagram. These effects can add an extra layer of creativity and visual interest to your generated images.
• Color, Tone, Lighting, and Angle: Fine-tune these settings to create the perfect mood, atmosphere, and perspective for your generated content. Adjusting these parameters can significantly improve the overall impact and quality of your images, helping them stand out in the digital landscape.

STEP 4: Generate and Download Your Image

Lastly, remove the prompt at the bottom of the page (if there is any) and describe your desired image. The more descriptive the better.

Click “Generate” and it will provide you with four images as shown below:

Select your favorite one and you can now download it ??

?? Weekly AI Tool Superstars

This week's top AI tool picks for content creation and marketing automation!

Recast >> Transform Your Must-Read Articles into Audio Summaries Instantly

???Tool Blurb

Ever find yourself drowning in a sea of must-read articles with no time to actually read them? Enter Recast AI, your new best friend in the world of content consumption.

This nifty tool is changing the game by transforming those long, insightful articles into rich audio summaries you can enjoy on the go, during your workout, or while you're whipping up dinner.

Why You'll Be Hooked on Recast AI:

1. Save Time "Reading": Recast AI distills the essence of articles into bite-sized audio convos, letting you soak up knowledge in a fraction of the time.
2. Lower Screen Time: Free up your eyes and hands by listening to article summaries, perfect for multitasking or taking a screen break.
3. Deepen Understanding: It's not just about skimming; Recast AI's hosts explain articles in a conversational style, making complex topics clear and engaging.

Getting started is a breeze. Whether you're an iOS user or a Chrome enthusiast, Recast AI has got you covered.

Download the app or snag the Chrome extension, and voilà, you're ready to turn your daunting reading list into an engaging podcast experience.

With Recast AI, staying informed and inspired has never been easier or more enjoyable. Dive into the audio revolution and let Recast AI recast your world of articles today! ????

Fathom.video >> Your AI-Powered Sales Call Genius

???Tool Blurb

Picture this: You're deep in a sales call, vibing with a potential client, building that connection... and not once do you have to scramble to jot down notes.

Meet Fathom, the AI notetaker that's about to become your secret weapon in closing deals and personalizing follow-ups.

Why Fathom is Your New Sales BFF:

• Transcripts on Tap: The moment your call ends, Fathom hands you a transcript. But not just any transcript – a detailed, accurate record of everything discussed, from pain points to pricing.
• Tailored Follow-Ups Made Easy: With Fathom's magic, you can quickly craft follow-up messages that hit all the right notes, addressing your client's specific needs, questions, and those oh-so-important pricing details.
• CRM Syncing: Say goodbye to manual data entry. Fathom seamlessly syncs your meeting summaries and action items directly to your CRM, keeping everything organized and accessible.
• Clip Sharing: Need to highlight a key moment from your call for the team? Fathom lets you share specific clips, making collaboration and context-sharing a breeze.

?? LOL Meme of the Week

This week's funny for ya...

??? Visual Image Prompt of the Week

Here's some visual marketing inspo for?ya...

Sharing surprising industry facts or statistics through eye-catching visuals is a powerful way for marketers to capture our audience's attention and establish thought leadership.

This adaptable visual image prompt allows you to create custom, shareable graphics that inform and engage your followers, sparking meaningful conversations. By providing valuable insights, you can build trust, credibility, and loyalty, ultimately drive business growth.

PROMPT:

Create a visually striking image that showcases the following surprising fact or statistic related to [your industry]:

[Insert your surprising fact or statistic here]

When designing the image, keep the following elements in mind:

1. Use bold, eye-catching typography to highlight the fact or statistic.

2. Maintain a clean and simple layout to ensure the information is easily readable.

?? Stay In The Know

Stay Ahead of the AI Curve With AI Authority Creators?

If you wanna stay ahead of the curve on all things AI, you are gonna want to join my free community - the AI Authority Creators?!

Inside we geek out on the latest AI trends, tools, and strategies for creators. I drop hot tips, and share my fave new AI resources. You'll be the first to try cutting-edge AI before anyone else!

Imagine leveraging brand new AI tools to 10x your content, explode your audience, and make Epic Stuff happen in your biz! ? This community gives you an unfair advantage.

Don't get left behind...AI is the future! Join us at kimgarst.com/community and let's go from AI curious to AI Authority together! See ya there!