Issue 29: Pharma Digest

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Explore how pharma is prioritizing digital, committing to customer and patient value, and leveraging the latest innovation and technologies to advance healthcare in this exclusive Reuters Events: 2024 Pharma Trend Report.

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Discover how point-of-care AI is effectively being used to streamline care workflows, accelerating time to diagnosis and therapy, and ultimately, improving patient outcomes. Experts from AstraZeneca, Genentech, IPG Health and Viz.ai share how they are harnessing AI to set new benchmarks for commercial success. Join the live discussion ‘on Thursday, April 25 – reserve your spot here.?https://bit.ly/43ND5NN

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Latest PharmaPulse Podcast

?Hear why AstraZeneca UK have banned the term ‘omnichannel’ in this chat with andrew binns, Head of Digital & Innovation. Andrew discusses creating content to differentiate your brand, putting the customer at the heart of your strategy and more. Tune into our latest podcast here: https://bit.ly/49mJGQD?

#omnichannel #pharmamarketing #customerengagement

Top 5 pharma news to watch

1. AstraZeneca's Imfinzi shows promise in treating aggressive lung cancer (Reuters.com, April 5)
2. Amylyx to pull failed ALS drug Relyvrio from market, cut 70% of staffers (Fierce Pharma, April 4)
3. Contineum prices biotech’s latest IPO, raising $110M for neuroinflammatory drugs (BioPharma Dive, April 4)
4. First-in-class anaemia therapy granted expanded approval (European Pharmaceutical Review, April 4)
5. AI-powered real-world evidence generation for biotechs (Pharmaphorum, April 4)

Event Spotlight

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That rounds off Issue 29 of the Pharma Digest.

We'll be back in two weeks with more important news, market updates, pharma content, and updates on our events. Don’t forget to subscribe to receive a notification for our next bi-weekly digest.

As always, the Pharma team are on hand to answer your questions. You can connect with us on LinkedIn.

EU Team

Daniel Baker

Daisy Beale

Karla Sharp

Patrycja Cybinska

USA Team

Kana Hutton

Suzy Wang

Charlotte Bastiaanse

Marko Mitrovic

See you next time!