Issue 29 | March 5, 2024

?? AI Marketing Insider News

Get the latest scoop on key developments in AI with our curated news roundup. We summarize the top stories so you stay informed on what's happening in the world of artificial intelligence.

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?? News Blurb:

Big news coming your way: Anthropic just rolled out Claude 3, and let me tell you, it's not just another AI on the block. This latest genius from Anthropic is shaking things up, claiming to leapfrog right over its big brothers, Gemini and ChatGPT.

We're talking about a whole new level of smarts and ethical AI use that's supposed to make our interactions smoother, more natural, and yes, even more human.

Claude 3 is all about bringing that personal touch back into our digital conversations. It's like having a chat with your clever friend who just gets you.

With its cutting-edge improvements, Claude 3 is setting the stage for what could be the next big thing in how we connect, create, and communicate online.

Claude 3 is promising to be way more in tune with context and nuance than anything we've seen before. This means better chats, smarter responses, and an AI buddy that's really got your back.

Stay tuned, folks! The AI race just got more interesting.

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For us in the online marketing world, Claude release of version 3 is more than just tech gossip; it's a glimpse into the future of human like engagement.

If Claude 3 lives up to its promise, we're looking at a tool that could revolutionize how we personalize content, understand our audience, and automate interactions without losing that human touch.

It's a potential game-changer for creating more meaningful, effective marketing strategies that resonate on a personal level.

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?? News Blurb: Have you heard the latest buzz? Nvidia has just rocketed into the stratosphere, hitting a jaw-dropping $2 trillion valuation!

This isn't just big news; it's colossal. Nvidia, once known for powering our gaming adventures, has now transformed into a tech titan, sitting pretty right behind the likes of Microsoft and Apple.

From a cool tech player to a $2 trillion powerhouse in just five years? That's the kind of growth story we live for!

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For us in the online marketing world, Nvidia's meteoric rise isn't just a headline; it's a wake-up call to the power of AI. Those Nvidia chips that are making AI smarter by the second!

They're the same ones revolutionizing how we connect with our audience, analyze data, and personalize every interaction. Nvidia's journey from gaming to AI supremacy is a clear signal: If you're not thinking about how AI can turbocharge your marketing strategy, now's the time to start.

With Nvidia leading the charge, the future of marketing in an AI-driven world looks brighter than ever.

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?? News Blurb:

This story is super I-N-T-E-R-E-S-T-I-N-G!!

Klarna, the shopping and payments powerhouse, has just rolled out an AI assistant that's turning heads and smashing records.

In its debut month, this AI whiz has not only taken on a whopping 2.3 million conversations but also done the work of 700 full-time customer service agents.

Yes, you heard that right – 700!

But here's where it gets even juicier: this AI isn't just matching human performance; it's outdoing it. With a 25% drop in repeat inquiries and customers finding their answers in less than 2 minutes (down from 11!), it's clear Klarna's AI is on a whole other level.

Available in 23 markets and fluent in over 35 languages, this assistant is not just a customer service revolution; it's a global sensation.

Imagine the possibilities for businesses everywhere. This isn't just about cutting wait times or reducing workload; it's about redefining what customer service looks like in the digital age.

With Klarna's AI leading the charge, we're looking at a future where every interaction is faster, smoother, and more personal – no matter where in the world you are.

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So, what does this mean for the rest of us? It's a glimpse into a future where AI can transform how we connect with our customers, making every experience more efficient, more satisfying, and truly unforgettable.

Stay tuned, because the world of customer service just got a major upgrade, and it's only the beginning. ????

?? Marketing Prompt of the Week

Well Thought-Out Prompts That Will Get You Moving In the Right Direction & Unlock Your Creative Genius GUARANTEED!

How to Craft Offers They Can't Refuse

Are you ready to take your offers from "just another offer" to "absolutely have to have this"? I've got something that's going to change the game for you. It's all about leveraging Alex Hormozi's 4-part value equation framework to make your offer utterly un-ignorable.

Let's dive into why this matters and how you can use it to skyrocket your success.

First off, we all know the struggle of crafting an offer that not only catches the eye but also convinces your prospects to take action. It's not just about having a great service; it's about communicating its value in a way that's impossible to ignore. That's where this marketing prompt comes in, breaking down the process into four key scores: Dream, Success, Time, and Effort. ??

1. Dream Score: How desirable is your offer? We're talking about painting a picture so vivid and compelling that your prospects can't help but see themselves achieving their wildest dreams with your help.
2. Success Score: This is all about trust. How confident are your prospects that they'll actually see results? It's your job to boost that confidence to a solid 100.
3. Time Score: We live in a world of instant gratification, folks. If your offer takes too long to deliver results, you might lose interest. Speed is of the essence!
4. Effort Score: Let's be real; nobody wants to climb a mountain when they can take a helicopter. Show your prospects how your service makes their journey effortless.

Now, identifying the bottleneck in your proposal is crucial. It's like finding the missing piece of the puzzle that's keeping your prospects from saying "yes!" Once you've got that, you can tailor your offer using the ESSC framework to directly address their needs, connect your services to their goals, outline your approach, and give them a clear, irresistible call to action.

Whether it's adding a guarantee to boost confidence, emphasizing speed to excite them about quick wins, or highlighting a hands-off approach to minimize effort, this strategy is about making your offer the no-brainer choice.

So, ready to transform your proposals? Let's make your offer so compelling that ignoring it would be the biggest mistake your prospects could make.

Remember, in the world of online services, it's not just about what you offer; it's about how you offer it. Let's make your offer the talk of the town!

Marketing Prompt:

Acting as an advisor in line with Alex Hormozi's 4-part value equation framework, I will evaluate the "un-ignorableness" of your proposal based on the following criteria:

1) The desirability of the offer's dream outcome on a scale of 1-100 ("Dream Score").

2) The perceived likelihood of achieving the offer on a scale of 1-100 ("Success Score").

3) The perceived time delay between purchasing the product and reaching the promised achievement on a scale from 0 to 1 ("Time Score").

4) The perceived effort and sacrifice required on a scale of 0 to 1 ("Effort Score").

Using this evaluation, I will identify the lowest relative score, the bottleneck, and the primary objection your prospect may have before closing the deal. Subsequently, I will employ the ESSC framework to draft a new proposal for you:

The ESSC framework:

1) Establish Need: Quote their stated problem, goal, or desire word-for-word from prior conversations.

2) State Your Relevance: Explicitly connect your services to solving the problem they defined already.

3) Summarize Approach and Outcomes: Provide a high-level view of your methodology and the results it will drive for them.

4) Call to Action: Propose a simple, actionable step to move forward based on the defined value to be created already.

If the proposal's main weakness is the perceived likelihood of achievement, I will add a guarantee. If the main weakness is time to outcome, I will emphasize the speed of delivery. And if the main weakness is high effort, I will emphasize a hands-off approach.

Please provide the details of your proposal for evaluation and the subsequent drafting of the new proposal using the ESSC framework.

?? AI Spotlight

AI Spotlight spills the beans on a cool new AI tool or innovation that all you savvy marketers need to get hip to!

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Ever thought about giving your brand logo a little extra pizzazz? How about turning it into a captivating video? Yes, you heard that right! With RunwayML, transforming your logo into a video is not only possible but also super easy and fun. Let's dive into a step-by-step tutorial on how to make your logo come alive:

Step 1: Prep Your Logo

First things first, grab your logo. You can either whip up a new design or choose an existing one that represents your brand perfectly. I used this one as an example:

Step 2: Sign Up on RunwayML

Head over to the RunwayML website and sign up for a free account. It's quick, easy, and opens the door to a world of creative possibilities.

Step 3: Choose Your Tool

Once you're in, navigate to Images in the left sidebar and click on Generate Images. Then click on "Image to Image". This is where the magic starts. You'll be using this feature to give your logo a whole new look.

Step 4: Upload Your Logo

Click on the upload option and select your logo file. Make sure your logo is ready for its transformation.

Step 5: Set Your Prompt

Here's where you get creative. Use the prompt box to describe how you want to transform your logo. For example, if you're going for a cinematic look, you might use a prompt like "logo standing" Feel free to adjust the settings like preset style to "Cinematic" and weight to "8.0" to get the exact vibe you're aiming for. My output looked like this...

Step 6: Image to Video Transformation

With your newly styled logo image in hand, head over to the Video Section in the left sidebar, click generate image and select the "Text/Image to Video" option. Upload your image and hit "Generate 4s" to start the video creation process. Sit back for a moment while RunwayML works its magic.

Step 7: Download Your Video

In just a few seconds, your logo video will be ready. Download it and voilà, you've got yourself a stunning video of your logo that's ready to impress.

Why Do This?

Turning your logo into a video can add an extra layer of engagement to your brand's digital presence. Use it on your website, social media, or even as part of your email signatures to grab attention and leave a lasting impression.

?? Weekly AI Tool Superstars

This week's top 3 AI tool picks for content creation and marketing automation!

Veed.io >> The Ultimate AI Video Editor for Marketers

???Tool Blurb:

With VEED.IO, you're getting more than just an editor; you're unlocking a treasure trove of features designed to elevate your content.

From auto-subtitles that capture every word perfectly to voice translations that make your videos globally accessible, VEED.IO is changing the game.

And let's not forget about the text-to-video, AI avatars, and the ability to remove background noises with a click – it's like having a full production studio right at your fingertips.

Designs.ai >> Say Goodbye to Creative Blocks: Designs.ai is Your Ultimate AI-Powered Design Buddy!

???Tool Blurb:

This isn't just another design tool; it's your personal creative agency powered by AI, ready to transform your visions into stunning realities.

With Designs.ai, you're getting an all-in-one suite that's smarter, faster, and easier than anything you've tried before. Want to create a logo that stands out? Check. Need to whip up a video that tells your brand story? You got it. From social media banners to voiceovers, Designs.ai has all the tools you need to create professional-quality content in minutes, not hours.

Why You'll Love Designs.ai:

• Face Swapper: Ever wanted to see yourself in different scenarios without a photoshoot? Their AI-powered tool seamlessly integrates your face into any image or video, perfect for creating engaging social media content.
• LogoMaker: Launch your brand with a unique logo and a full brand identity kit, all generated by AI. It's like having a personal brand designer on call.
• VideoMaker: Transform articles, posts, and scripts into powerful, fully-edited videos in over 20 languages. It's video production magic without the hefty price tag.
• SpeechMaker: Convert text scripts into realistic voiceovers in multiple languages. Ideal for adding that professional touch to your videos or presentations.
• DesignMaker: Generate stunning marketing collateral in seconds with thousands of dynamic design templates. It's your marketing materials, supercharged.

Beforesunset.ai >> Unlock Your Most Productive Day Ever!

???Tool Blurb:

Are you ready to hear about the ultimate game-changer in daily planning? Let me introduce you to BeforeSunset AI, the AI planner that's about to make your to-do list a breeze.

This isn't just any planner; it's your personal assistant, scheduler, and productivity coach all rolled into one sleek package.

BeforeSunset AI is on a mission to transform how we tackle our day, offering a seamless way to plan tasks, meetings, and even those precious moments of downtime.

With its AI-powered engine, BeforeSunset AI takes the guesswork out of organizing your day, ensuring you're maximizing every moment without feeling overwhelmed.

Why BeforeSunset AI is a Must-Try for Online Marketers:

• Time Tracking & Blocking: Know exactly where your time goes, from client calls to content creation, and plan your day with precision.
• Minimize Distractions: Dive deep into focus mode, where it's just you and your tasks, no interruptions allowed.
• Analytics for Growth: Get insights into your work habits, discover areas for improvement, and strike that perfect work-life balance.
• Team Sync: Keep your team in the loop with real-time updates, shared tasks, and collaborative planning, all while maintaining your personal workspace privacy.

?? LOL Meme of the Week

This week's funny for ya...

??? Visual Image Prompt of the Week

Here's some visual marketing inspo for?ya...

PROMPT:

Design a sticker that captures the essence of a typical small town with a picturesque main street, colonial-style buildings, and maybe even a courthouse

?? Stay In The Know

Stay Ahead of the AI Curve With AI Authority Creators?

If you wanna stay ahead of the curve on all things AI, you are gonna want to join my free community - the AI Authority Creators?!

Inside we geek out on the latest AI trends, tools, and strategies for creators. I drop hot tips, and share my fave new AI resources. You'll be the first to try cutting-edge AI before anyone else!

Imagine leveraging brand new AI tools to 10x your content, explode your audience, and make Epic Stuff happen in your biz! ? This community gives you an unfair advantage.

Don't get left behind...AI is the future! Join us at kimgarst.com/community and let's go from AI curious to AI Authority together! See ya there!