Issue #29: How to Choose the Right AI Tool, Meet HubSpot’s Breeze Intelligence, and Google Ads in AI Search

Hey folks, welcome to the season premiere of Win-Bound Weekly.

Digital marketing has hit warp speed. What worked yesterday, doesn’t work today. That thing that was impossible to do inside HubSpot ten minutes ago is now possible. A new AI tool dropped 47 seconds ago and we’re all using it.

How do you keep up?

After a brief summer break, Win-Bound Weekly is back with all of the actionable insights, HubSpot updates, and hot marketing trends you need to know.

You can count on me to weed through all of the headlines to find the ones that matter most.

Now let’s dive into this week’s issue, where we’ll cover how to choose the right AI for the job, getting started with HubSpot’s Breeze Intelligence, and Google’s integration of AI Overviews with Ads.

ChatGPT vs. Claude vs. Gemini vs. Perplexity…How Do You Choose the Best LLM for the Job?

You’ve got a task that would be perfect for you to hand off to AI, the only problem…

Which AI tool do you go to?

AI is everywhere and the list of available tools is growing every day. But, are they all the same? Of course not, in fact, they all have their unique strengths and weaknesses based on the tasks you give them.?

Here’s a quick cheat sheet based on our experience in using AI, including an understanding of:?

• What tasks each tool is best suited for.
• Pros of the tool.
• Cons of the tool.
• Tasks to try with each tool.

ChatGPT (GPT-4)

• Best For: General content creation, brainstorming, copy, email campaigns, outlines, and casual question-answering
• Pros: Excellent for most tasks, vast knowledge base, good at language and creative writing.
• Cons: Can struggle with complex reasoning or large datasets.
• Tasks to Try: Writing marketing copy, coming up with new campaign ideas, social media copy, blog outlines, and general search

Try ChatGPT

OpenAI GPT-4.5 / GPT-01

• Best For: Advanced problem-solving, logic-driven tasks, and technical writing or coding.
• Pros: Great for advanced coding and logical problem-solving.
• Cons: Overkill for basic marketing tasks like social media writing or general content creation, and not focused on creative ideation.
• Tasks to Try: Debugging code, handling complex algorithms or mathematical problems, detailed data analysis or logical reasoning, technical blog writing, or software documentation.

Try OpenAI GPT-01?

Claude (by Anthropic)

• Best For: Summarizing long reports, writing storytelling-based marketing material, and generating detailed long-form content like blog posts or whitepapers.
• Pros: Excellent summarizer, intuitive interface, custom projects feature.
• Cons: Token limit for long documents (Pro tip: You can compress PDFs to fit).
• Tasks to Try: Creating detailed reports, summarizing lengthy research papers, writing case studies, and creating marketing narratives

Try Claude

LLaMA (by Meta)

• Best For: Secure and offline work environments where privacy is a priority, such as drafting sensitive internal documents or working on projects that can’t rely on the cloud.
• Pros: Open-source, can run locally without internet, good for privacy-conscious users.
• Cons: Not as advanced for creative tasks, requires setup.
• Tasks to Try: Offline data analysis or content generation, Creating privacy-sensitive documents, and Writing code or local processing tasks

Try LLaMA

Google Gemini

• Best For: Processing large-scale data uploads or projects with massive amounts of text or context (Examples like analyzing entire databases and legal documents).
• Pros: Huge context window (up to 10 million tokens), good for processing massive amounts of data.
• Cons: Less intuitive compared to Claude and GPT for marketing-specific tasks.
• Tasks to Try: Analyzing large datasets, large-scale research, data management

Try Google Gemini

Grok 2 (by X/Twitter)

• Best For: Real-time social media analysis, trending topics, and meme generation based on live Twitter data.
• Pros: Access to real-time Twitter data, generates realistic images.
• Cons: Limited practical use beyond real-time social media insights.
• Tasks to Try: Monitoring social media trends for real-time campaigns, Meme and viral content creation, Creating quick Twitter responses or engaging posts

Try Grok

Perplexity AI

• Best For: Real-time web research, gathering current information, and summarizing data from various sources, especially when you need up-to-date insights.
• Pros: Searches the web for information and summarizes it, flexible with multiple model options.
• Cons: Can occasionally pull incorrect or mixed data from multiple sources.
• Tasks to Try: Competitor research or industry trends analysis, Summarizing real-time web updates for strategy planning, Content curation from real-time sources

Try Perplexity AI

New in HubSpot | Breeze Intelligence

What is Breeze Intelligence?

Breeze Intelligence is a powerful tool from HubSpot that combines data from public sources, third-party vendors, and from across the internet to enrich the contact and company records in your CRM.?

Why are HubSpot users excited about Breeze Intelligence?

• Comprehensive Customer Insights: Breeze Intelligence offers over 200 million profiles of buyers and companies, including important details about demographics, company information, and buying behaviors. This data is regularly updated to ensure it’s current and relevant.
• Real-Time Updates and Data Enrichment: The tool provides instant data enrichment, meaning you receive up-to-date information when you need it most. You can manually enrich or bulk enrich records, automatically updating over 30 data points to keep your CRM accurate.
• Understanding Buyer Intent: With the new Buyer Intent feature, you can identify companies showing interest in your business by visiting your website, making your prospecting efforts more effective.
• Streamlined Form Collection: Form Shortening automatically populates customer data in your forms, reducing the number of questions you ask while gathering crucial information.

Breeze Intelligence simplifies customer data management and provides valuable insights, enabling businesses to connect with their customers more effectively and drive growth.

Wondering - “How do I get Breeze Intelligence?” Learn this and more with our deep dive into Breeze Intelligence on the Growth Spurt blog.

Google Brings Ads for Relevant Products Into Mobile AI Search

Google announced this month that it’s integrating ads into its AI Overviews - starting by rolling out this feature for mobile users in the US.?

Now, when you perform a search—like “how do I get a grass stain out of jeans?” on mobile —you’ll see an AI Overview from Google that not only provides tips but also suggests relevant products for purchase.?

These ads will appear under a “sponsored” header (see image above) and will be shown only when the search query has a “commercial angle,” according to Google.

Ads within AI Overviews will offer a fresh opportunity for advertisers to showcase their products at critical decision-making moments.

In addition to ads, Google is also enhancing the formatting of AI Overviews:

• More Prominent Citing: Marketers will be excited to learn that cited webpages will be displayed more prominently alongside the AI summaries, which has previously driven an increase in traffic to those supporting websites.
• AI-Organized Search Results: Google is introducing AI-organized search pages, providing users with customized results rather than just a list of links. Currently, this feature is limited to mobile searches related to recipes and meal ideas.

• Google Lens Ads: Shopping ads are also set to roll out in Google Lens by the end of the year. Imagine snapping a photo of a backpack in a store window and instantly receiving ads for the exact item.

What Marketers Need to Know

With these developments, Google continues to bolster its $48.5 billion Search business while adapting to competition from AI startups and platforms like TikTok that are changing the landscape of online search.

The inbound apocalypse isn’t upon us yet, but we know it is coming. As these ad placements evolve, consider how your marketing strategies can leverage them to enhance visibility and conversion rates.?