Issue 28 | February 26, 2024

?? AI Marketing Insider News

Get the latest scoop on key developments in AI with our curated news roundup. We summarize the top stories so you stay informed on what's happening in the world of artificial intelligence.

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?? News Blurb: We've been talking about Google's new Gemini for a few week's but who takes the crown?

The results of the ultimate AI showdown between ChatGPT-4 and Gemini 1.0 (also known as Gemini Advanced). Both of these language models are at the top of their game, but how do they stack up against each other across different categories?

Let's dive into a head-to-head comparison to see which AI comes out on top in terms of context window, usage limits, privacy, and more!

The Verdict:

ChatGPT-4 Wins: 4/10

Gemini 1.0 Wins: 7/10

Ties: 2/10

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Alright, y'all, the results are in, and while Gemini 1.0 might have snagged a few more wins, it's clear both these AI giants are in a league of their own. ??

Whether you're coding up a storm with ChatGPT-4 or crafting the perfect email with Gemini, it's all about picking the right tool for the job.

Remember, it's not just about the wins; it's about how these incredible technologies can empower us to do more, dream bigger, and innovate faster.

So, which will you choose? Dealer's choice, my friends! ????

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?? News Blurb: OpenAI's Sora is still all the buzz this week, and for good reason. This groundbreaking text-to-video AI model isn't just making ripples; it's creating tsunamis in the creative and entertainment industries. Imagine typing a scene description and watching it come to life in a video that could rival Hollywood production values.?

That's Sora for you - a game-changer that's redefining storytelling and content creation! The buzz around Sora has even caught the attention of industry giants, prompting a reevaluation of future projects and investments.?

For instance, the news of Tyler Perry pausing a massive $800 million studio expansion after witnessing Sora's capabilities highlights the transformative impact this technology could have on filmmaking and beyond.?

It's a clear sign that AI-generated content is not just a novelty; it's a force to be reckoned with, capable of reshaping how we think about creativity and production.

But wait, there's more! ????

Want to see Sora in action? OpenAI's dropping some jaw-dropping examples on their TikTok account. Check them out here: OpenAI TikTok .

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While the tech is downright impressive, offering quality content creation with just a prompt, I believe the heart of creativity still lies with us, the creators.

It's a "garbage in, garbage out" world, folks. The magic of Sora? It amplifies our creative visions, turning them into something visually stunning. But at its core, the originality, the spark? That's all us.

So, while we navigate these exciting new waters, let's remember: the tools may evolve, but the true essence of storytelling remains uniquely human. ????

????????????'?? $203?? ???????? ????????: ?? ???????????????? ???? ?? ?????????????? ???????????????????

?? News Blurb:

Reddit has officially hit a whopping $203 million from licensing its data, and let me tell you, it's making waves! Earning a cool $203 million is no small feat, but it's the "how" and "why" that's got some folks raising eyebrows.

With over 1 billion posts and 16 billion comments, Reddit's treasure trove of data is proving invaluable for training AI models to understand and generate human-like text.

But here's the kicker: While the exact AI vendors snapping up Reddit's data are under wraps, rumors are swirling about a major deal with a "large unnamed AI company," possibly Google, worth about $60 million annually.

And with OpenAI's Sam Altman holding a significant stake in Reddit, the connections between these tech titans are closer than ever.

Why This Matters for ALL OF US as the Future of AI Progresses

This isn't just about big numbers and corporate deals; it's about the future of content creation. Reddit's data is helping to power AI that can craft essays, code, emails, and more, shaping the tools that creatives across industries, including film, use every day.

As AI continues to evolve, the possibilities for storytelling, marketing, and even education are endless.

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Should we be concerned about this? It's all about the balance between innovation and privacy but which side wins? As these AI models devour data to become more human-like in their responses, questions about user consent and data usage come to the forefront.

Sure, it's exciting to see AI grow smarter, but at what cost to our digital footprint and privacy? For us in the content creation and digital marketing sphere, this is a double-edged sword.

On one hand, we're getting tools that can revolutionize how we engage with audiences and tell stories. On the other, we're navigating a landscape where the lines between public data and personal privacy blur.

So, while we marvel at the possibilities these AI advancements bring, let's also stay mindful of the conversations around data ethics and privacy. It's up to us to advocate for a future where technology grows responsibly, respecting the very users it seeks to understand and emulate.

Let's keep pushing for transparency and ethical data use, ensuring that as we step into the future, we're doing so with our eyes wide open. ????

?? Marketing Prompt of the Week

Well Thought-Out Prompts That Will Get You Moving In the Right Direction & Unlock Your Creative Genius GUARANTEED!

Transform Complex Ideas into Marketing Gold!

Ever felt overwhelmed by the sheer volume of information out there? You're not alone. In our fast-paced digital world, staying ahead means not just keeping up with the latest trends and strategies but truly understanding them. That's where this genius marketing prompt comes in, designed to help you and your audience cut through the noise and get to the heart of what matters most.

Why This Prompt Rocks for Online Marketers:

1. Deep Dive into Concepts: By summarizing complex texts into digestible pieces, you're not just learning; you're teaching. This prompt helps you break down industry jargon and big ideas into clear, actionable insights that your audience can easily grasp and apply.
2. Frameworks Unpacked: Every marketer knows the power of a good framework. This prompt encourages you to identify and explain these frameworks in a way that's accessible to everyone, turning theoretical knowledge into practical wisdom.
3. Actionable Steps: It's one thing to understand a concept; it's another to act on it. This prompt pushes you to provide step-by-step actions based on proven educational principles, making it easier for your audience to implement these strategies in their own marketing efforts.
4. Engagement Through Reflection: Those reflective questions at the end? Gold. They invite your audience to engage deeply with the content, encouraging them to think critically about how they can apply these insights to their own work.
5. Content That Keeps on Giving: By transforming dense material into clear, valuable content, you're not just creating a single post or video. You're building a resource that your audience will return to time and again, reinforcing your position as a go-to expert in your field.

How to Use This Prompt:

• Blog Posts & Articles: Summarize the latest marketing book or research paper, offering your readers a shortcut to the insights they need.
• Social Media: Create bite-sized content series that break down complex marketing strategies into understandable parts.
• Email Newsletters: Offer exclusive summaries and insights to your subscribers, adding value to their inbox.
• Webinars & Workshops: Use the prompt to structure your sessions, providing clear takeaways and actionable steps for your audience.

So, whether you're looking to elevate your own knowledge or empower your audience with valuable insights, this marketing prompt is your secret weapon. Let's turn information overload into information advantage! ????

Marketing Prompt:

Please summarize the given text by distilling its core concepts, frameworks, and key insights. Emphasize understanding the intention behind the main ideas, logical and practical steps, mindset shifts, and transformative elements. Structure the summary with clearly defined headings and bullet points for easy comprehension and retention.

Focus on:

- Main concepts, frameworks, and step-by-step processes.

- Clarity in explaining industry-specific terms.

- Preservation of critical nuances from the source.

Include a separate section for any unique frameworks, detailing their function and steps. In each section, provide at least five action steps based on Bloom’s Taxonomy for practical implementation.

Please ensure that the summary maintains clarity and value, and regularly reassess for clarity and value.

If nearing the token limit, please notify and await further instructions to continue the answer in multiple messages for a comprehensive, insightful, and valuable learning experience. End the final output with ‘end of final output.

<insert text here>

?? AI Spotlight

AI Spotlight spills the beans on a cool new AI tool or innovation that all you savvy marketers need to get hip to!

We met a few years ago when we were both speaking at Social Media Week Lima.Have you ever met someone before and it was like you were long lost soulmate friends in a hot second? That's how it was!

We instantly connected and have been fast friends ever since. He's amazing!

We have been back and forth for months sharing our excitement around AI and when he asked me to be on his podcast to chat about AI, it was a heck to the yes!We chatted about how overwhelmed we both feel by the rapid AI developments happening daily.

But we also talked about the huge potential for US as marketers.Phil asked how I stay on top of all the tools and innovations without getting overloaded.

I shared my frameworks for evaluating and streamlining the most useful AI tools for business impact.We also geeked out over the latest capabilities for content creation, lead gen, visuals and more.

I explained why AI works best when you customize it with your brand voice and ideas. Hint, hint...our brand speak strategy!You can hear our full convo on Phil's podcast here.

Would love it if you would jump into the community feed and share your thoughts in the comments!

~Kim

P.S. If you haven't grabbed AI Advantage Masterclass? yet to train your AI on your brand speak, now is the perfect time!

?? Weekly AI Tool Superstars

This week's top 3 AI tool picks for content creation and marketing automation!

ElevenLabs >> How ElevenLabs is Revolutionizing No-Face Content Creation!

???Tool Blurb: ElevenLabs is where your content's voice truly comes to life. Imagine creating natural, AI-generated voices in any language, instantly. Perfect for video creators, developers, and businesses looking to add that extra oomph to their projects. Whether you're crafting the next viral video, developing an immersive game, or bringing an audiobook to life, ElevenLabs has got you covered.

Let's dive into how ElevenLabs can be a game-changer for creating no-face content, especially for online marketers and content creators who want to maintain privacy or focus on the message rather than the messenger.

Scenario: Creating an Engaging Podcast Series

1. Imagine you're launching a podcast series focused on digital marketing trends, but you want to keep it no-face to let the content shine. With ElevenLabs, you can generate natural, AI-powered voices in any language, bringing your script to life without ever stepping in front of a microphone.
2. Write Your Script: Start with a compelling script for your podcast episode. Maybe it's an in-depth analysis of the latest SEO strategies or a round-up of social media marketing tips.
3. Choose Your AI Voice: Head over to ElevenLabs and select a voice that matches the tone and style of your podcast. You can choose from a wide range of languages and accents to best suit your audience.
4. Generate Your Audio: Upload your script to ElevenLabs and let the AI work its magic, transforming your written words into spoken audio that sounds incredibly natural and engaging.
5. Edit and Fine-Tune: Use ElevenLabs' advanced features to adjust the pacing, tone, and even emotional delivery of the AI voice to ensure it perfectly captures the essence of your message.
6. Publish Your Podcast: Once you're happy with the audio, it's time to publish your podcast. With ElevenLabs, you've created a professional-quality episode that focuses purely on the content, free from any visual distractions.

Example Use Case for Social Media Teasers:

For promoting your podcast on social media, you can create captivating audio teasers using ElevenLabs. Generate short, engaging snippets of your AI-narrated podcast, overlay them on visually appealing graphics or animations that highlight key points or quotes from the episode, and share them across your platforms.

This approach not only intrigues your audience but also showcases the innovative use of AI in content creation, all while keeping your personal identity private.

Upflowy >> Upflowy Unlocks Your Lead Gen Superpowers: Transform Clicks to Customers

???Tool Blurb: Let's talk about Upflowy, the drag-and-drop tool that's about to become your new BFF in boosting those conversion rates. Imagine creating and optimizing your forms, quizzes, surveys, and onboarding flows with just a few clicks. Sounds like a dream, right? Well, Upflowy makes it a reality. Whether you're a solopreneur trying to get customers through the door or a marketing maven looking to close the attribution gap, Upflowy's got your back.

With Upflowy, you can create personalized lead forms that not only look amazing but convert like crazy. And the best part? It integrates seamlessly with over 1000+ tools you're already using, making your marketing stack even more powerful. Plus, with features like conditional logic and comprehensive data capture, you're not just gathering leads; you're creating personalized journeys for every user. ????

AI Client Finder >> Find Your Next Client's Accurate Contact Info Using AI

???Tool Blurb: Are you ready to supercharge your lead generation game? Let me introduce you to SynthMind Leads AI, a game-changer in finding those perfect leads for your business. Imagine having an AI assistant that scours the web and professional databases to pinpoint contacts and companies that fit your buyer profiles like a glove. Yes, it's as cool as it sounds!

With SynthMind Leads AI, you're not just shooting in the dark; you're equipped with the latest info on your potential clients, giving you the perfect icebreaker for your conversations. And the cherry on top? Real-time email verification ensures you're always connecting with real, qualified leads. ??

Why It's a Must-Have:

1. Saves Time: Say goodbye to endless hours of manual searching. Describe your ideal lead, and let AI do the heavy lifting.
2. Boosts Efficiency: For small and medium-sized businesses, especially those without a dedicated sales team, this tool is a lifesaver.
3. Increases Accuracy: Get the most relevant, up-to-date information to make your outreach as effective as possible.

?? LOL Meme of the Week

This week's funny for ya...

??? Visual Image Prompt of the Week

Here's some visual marketing inspo for?ya...

For this week's image prompt, we're diving into the world of book cover design with a twist!

Whether you're a budding designer, a marketer looking to showcase your brand's storytelling prowess, or simply a creative soul in search of inspiration, these templatized prompts are your ticket to crafting visually stunning ebook covers.

Each prompt is designed to spark your imagination and guide you in creating covers that not only captivate but also tell a story at a glance. Let's unleash the magic of your creativity like this one...

PROMPT:

Digital Marketing Strategies Cover:

"Design an eBook cover that screams innovation in digital marketing. Think vibrant colors, dynamic shapes, and bold typography that captures the essence of cutting-edge online marketing strategies. Make it pop with a modern, glossy finish."

E-commerce Success Stories Cover:

"Create an eBook cover that tells tales of triumph in the e-commerce space. Use imagery of upward graphs, happy customers, and bustling online stores, all wrapped in a warm, inviting color palette that spells success and growth. -ar 2:3"

Social Media Mastery Cover:

"Craft an eBook cover that's as engaging as the social media content it teaches about. Incorporate iconic social media symbols, eye-catching emojis, and a playful, colorful background that draws in aspiring social media gurus. -ar 2:3"

SEO Optimization Guide Cover:

"Imagine an eBook cover that demystifies SEO for online business owners. Use clean, sharp lines, a smart, tech-inspired art style, and a palette of blues and greens to represent growth, trust, and knowledge in the SEO realm.-ar 2:3"

Work-from-Home Productivity Hacks Cover:

"Design an eBook cover that brings the home office to life. Think cozy yet productive spaces, a calendar filled with achievements, and a serene color scheme that promotes focus and efficiency. Add a touch of whimsy to keep it light and relatable. -ar 2:3"

Building Your Brand Online Cover:

"Create an eBook cover that embodies the journey of brand building. Use bold, aspirational imagery like a rocket launch or a bridge connecting two cliffs, symbolizing the path from start-up to standout in the online world. -ar 2:3"

Online Course Creation Cover:

"Craft an eBook cover that captures the essence of sharing knowledge online. Use imagery of lightbulbs, webinars, and engaged learners, with a backdrop that suggests creativity and the endless possibilities of online education. -ar 2:3"

Passive Income Streams Cover:

"Design an eBook cover that visualizes the dream of earning passive income. Picture serene landscapes of financial freedom, with symbols of different income streams like books, apps, and rental properties, all flowing into a tranquil sea of prosperity. -ar 2:3"

Customer Engagement Strategies Cover:

"Create an eBook cover that draws in readers with the promise of deep customer connections. Use heartwarming imagery of handshakes, smiles, and digital conversations, highlighted with a palette that speaks of warmth, trust, and loyalty. -ar 2:3"

Scaling Your Online Business Cover:

"Create an eBook cover that's all about growth. Think imagery of expanding networks, flourishing plants, or ascending mountains, symbolizing the journey of scaling an online business to new heights. Use uplifting colors to inspire action and ambition. -ar 2:3"

?? Stay In The Know

Stay Ahead of the AI Curve With AI Authority Creators?

If you wanna stay ahead of the curve on all things AI, you are gonna want to join my free community - the AI Authority Creators? !

Inside we geek out on the latest AI trends, tools, and strategies for creators. I drop hot tips, and share my fave new AI resources. You'll be the first to try cutting-edge AI before anyone else!

Imagine leveraging brand new AI tools to 10x your content, explode your audience, and make Epic Stuff happen in your biz! ? This community gives you an unfair advantage.

Don't get left behind...AI is the future! Join us at kimgarst.com/community and let's go from AI curious to AI Authority together! See ya there!