Issue 26 - Spring, Here We Come

Hello,

Welcome to our March Newsletter.

In this issue, we start with the roundup of China regulatory announcements - Content moderation law is in effect from 1st March 2022, consumer privacy protection enablement through Private Data Networks, clean cyberspace, and more.

Next, we take a look at the mini-program ecosystem development based - WeChat has over 3 million mini-programs, with DAU surpassing 450 million. China's mini-program ecosystem has maintained steady development, both the number of mini-programs and the number of users' usage data are growing rapidly.?

We have 2 great market insights. First up is the 2022 China search market forecast - CTR recently release a report on the 2022 search marketing budget trend, we filter down some of the top trends for 2022. These trends include increased digital spending in 2022, budget allocation for innovative solutions, changing search landscape, content ecological search, etc. Second, our research team did an analysis on the OTT market outlook 2022 - OTT revenue will be 15 billion, 5% of advertisers have increased their budgets for large-screen advertising in the past year.

In-app of the month section, we take deep dive into FaceU - FaceU provides young users with photo and video functions. As a photo camera that launched the sticker function earlier in the domestic industry, it also integrates several functions including stickers, filters, beauty, beauty, emoji GIF production, photo editing and "follow video" and other functions. Learn about the key features, marketing potential & advertising opportunities with FaceU.

In this month’s round-up of regulatory updates from China we see several developments - Content moderation law is in effect from 1st March 2022, consumer privacy protection enablement through Private Data Networks, clean cyberspace ...

WeChat has over 3 million mini-programs, with DAU surpassing 450 million. China's mini-program ecosystem has maintained steady development, both the number of mini-programs and the number of users' usage data are growing ...

CTR recently release a report on the 2022 search marketing budget trend, we filter down some of the top trends for 2022. These trends include increased digital spending in 2022, budget allocation for innovative solutions, changing search landscape, content ...

In 2021, OTT revenue will be 15 billion, 5% of advertisers have increased their budgets for large-screen advertising last year ...

Faceu provides young users with photo and video functions. As a photo camera that launched the sticker function earlier in the domestic industry, it also integrates several functions including stickers, filters, beauty, beauty, emoji GIF production ...