Issue 21 | December 18, 2023

?? AI Marketing Insider News

Get the latest scoop on key developments in AI with our curated news roundup. We summarize the top stories so you stay informed on what's happening in the world of artificial intelligence.

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?? News Blurb: Claude for Sheets has just landed, transforming how we use Google Sheets with the power of AI. This nifty add-on lets marketers interact directly with Claude's AI in spreadsheet cells, revolutionizing data analysis and content creation.

With easy-to-use functions like =CLAUDE(prompt) and =CLAUDEFREE(prompt, model, params...), you can tap into Claude's AI for everything from generating creative content to deep-diving into data analysis.

This is more than an upgrade; it's a complete overhaul for your spreadsheets, making AI assistance more accessible and integrated into one of the most commonly used business tools.

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???? Get ready, marketers, because Claude for Sheets is changing the spreadsheet game! ?? Now, imagine turning boring data into insightful reports or creative content directly within your Sheets. Need a quick analysis or a snappy blog post?

Just type in your command and let Claude handle the heavy lifting. It's like having an AI sidekick who's a wizard with numbers and words! ??♂???

For us marketers, this means more time to focus on strategy and less on the nitty-gritty. Whether you're crafting a marketing plan, analyzing campaign data, or brainstorming content ideas, Claude for Sheets is your go-to tool.

It's time to say goodbye to mundane spreadsheet tasks and hello to AI-powered productivity! ????

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?? News Blurb: Get ready for some exciting news that's shaking up the world of AI and journalism! OpenAI has teamed up with none other than Axel Springer, the media giant you've probably heard about. ???? This partnership is not just big; it's a really BIG deal! ??

Imagine a world where your favorite AI, ChatGPT, gets a turbo boost with top-notch news content. That's what's happening, folks! OpenAI and Axel Springer are joining forces to bring us a blend of AI-driven journalism like never before. ??

Axel Springer, the mastermind behind media powerhouses like BILD, WELT, INSIDER, and POLITICO, is bringing their A-game to the AI world. ????? This means ChatGPT users (yes, that includes us marketers!) will get to enjoy enriched, authoritative news summaries right at our fingertips. ??

YASSSS!

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Here's why this is a big deal for us:

Enhanced Content Access: With Axel Springer's media treasure trove feeding into ChatGPT, we're talking about a whole new level of content richness. This is our chance to up our marketing game with the latest, most reliable news insights. ????

Innovative Marketing Opportunities: This partnership is a playground for creativity. We can expect new, AI-powered ways to engage our audience. Think of the storytelling possibilities! ????

Credibility and Trust: Leveraging content from a respected source like Axel Springer? That's instant trust and authority for our brand messaging. It's like having a stamp of approval on our content. ????

Global Insights for Local Impact: Axel Springer's global reach gives us a peek into diverse markets. This means more tailored, impactful content strategies for different audiences. ????

This OpenAI and Axel Springer partnership isn't just a techy news item; it's a treasure trove of opportunities for us to explore and excel in our online marketing endeavors. Let's ride this wave and make some marketing magic happen! ??????

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?? News Blurb: Instagram has just upped the ante for social media creativity with its latest feature for US users: a generative AI-powered background editing tool! ????

This innovative tool, accessible through the background editor icon in Stories, is a game-changer for personalizing your posts. Imagine being "On a red carpet" or "Being chased by dinosaurs" - these are just a few of the ready-made prompts you can use to jazz up your images. ????

And for those who love to get creative, you can even craft your own custom prompts! Each Story with these AI-generated backgrounds also includes a “Try it” sticker, encouraging others to dive into this fun, imaginative world. ????

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Here's why this matters:

1. Boosted Engagement: This tool is a fantastic way to make your Stories pop and keep your followers engaged. With such eye-catching backgrounds, your content is bound to stand out. ????
2. Unleashing Creativity: The ability to create custom prompts means endless possibilities. It's a chance to show off your brand's personality in a fun, unique way. ??????
3. Increased Interaction: The "Try it" sticker is a subtle yet powerful feature. It not only showcases your creativity but also encourages your audience to interact and play along. It's all about creating a community vibe! ????
4. Staying Ahead: As Instagram continues to innovate, it's crucial for us to stay on top of these trends. Using these new tools effectively can really set us apart in the crowded social media space. ????

So, let's embrace this AI-powered feature and turn our Instagram Stories into something extraordinary! ????

?? Marketing Prompt of the Week

Well Thought-Out Prompts That Will Get You Moving In the Right Direction & Unlock Your Creative Genius GUARANTEED!

This week's prompt is designed to help you master the art of responding to social media comments, WITH INTENTION! Now, I know what you're thinking – 'I reply to comments all the time, what's new?'

But here's the twist: it's not just about replying; it's about crafting responses that resonate, that echo your brand's heart and soul, and that turn a simple exchange into a meaningful conversation.

Why is this so crucial? Because in the world of social media, your replies are more than text on a screen. They're your voice, your handshake, your smile – they're what makes your audience feel seen, heard, and valued. And let's be real, who doesn't want to feel like that?

This week, we're going deep into the 'how-tos' of engaging effectively. Whether it's agreeing with a cheer or disagreeing with grace, each word you choose can weave magic, creating a community vibe that's all about positivity, support, and genuine connection.

So, are you ready to transform your social media replies from mere words to powerful connections? Let's do this! Remember, in the world of online chatter, your response is not just a reply – it's an opportunity to make someone's day, to build a fan, and to spread a little more of that awesome sauce that is uniquely you!

Marketing Prompt:

Act as a social media communication expert and create a well-crafted reply for a post on a social platform. The reply should either agree or disagree with the original post and carry a specific tone provided by the user. Your task is to generate a desired effect or reaction, such as sparking a thoughtful discussion, inspiring further engagement, or conveying a specific emotion. The reply should be between 50-100 words and maintain a respectful and engaging tone throughout. It should clearly express agreement or disagreement with the original post while acknowledging its content. You will be provided with details of the tone, effect, and the original post content to align with the user's intention for the social media interaction.

?? AI Spotlight

AI Spotlight spills the beans on a cool new AI tool or innovation that all you savvy marketers need to get hip to!

Psst...Your Lead Magnets Could Be Cooler ??

Haiii Amazing Marketers!

This week, we're super excited to put the spotlight on something that's going to turbocharge your marketing strategy: our latest freebie:

"AI to Audience: Quick AI Prompts for Freebies That Captivate & Convert"

Why You Can't Miss This: Are you ready to transform your approach to creating freebies? Our guide is packed with 250 niche-specific AI marketing prompts designed to make your offers irresistible.

Whether you're struggling to come up with ideas or just want to add a spark of AI innovation to your content, this guide is your new go-to resource.

What's Inside for You:

• ?? 250 AI-Powered Prompts: Say goodbye to content blocks and hello to a flow of creative ideas.
• ?? Niche-Specific Strategies: Tailored prompts that resonate with your specific audience.
• ?? Boost Engagement & Conversion: Learn how to craft freebies that not only attract attention but also convert leads into loyal subscribers.

Join the AI Revolution: If you haven't already, now is the perfect time to dive into the world of AI-driven marketing. This guide is more than just a resource; it's a stepping stone to becoming an authority in your niche.

Get Your Free Copy Now!???

DOWNLOAD YOUR FREE AI PROMPTS HERE >>

Don't miss out on this opportunity to elevate your marketing game. Click the link above to grab your free copy and start creating content that captivates and converts!

Happy Marketing!

?? Weekly AI Tool Superstars

This week's top AI tool picks for content creation and marketing automation!

Decohere.ai >> Transform Your Text into Stunning Videos!

???Tool Blurb: Decohere.ai is a cutting-edge platform that empowers users to create videos that were once thought impossible to film. This tool harnesses the power of generative AI to bring any concept to life, simply from a text description.

It's a game-changer for those looking to produce unique and engaging visual content without the constraints of traditional video production.

Examples of How Marketers Can Use Decohere.ai:

• Product Launches: Create an engaging video for a new product release, using AI to visualize features and benefits in a dynamic way.
• Educational Content: Produce informative and visually appealing videos for tutorials or explainer content, making complex topics easily understandable.
• Brand Storytelling: Develop unique, brand-centric videos that tell your company's story in an innovative and memorable manner.
• Social Media Campaigns: Quickly generate eye-catching videos for social media campaigns, keeping content fresh and engaging for your audience.

Rewin.ai >> Turn Your Content Ideas into Viral Scripts

???Tool Blurb: Rewin.ai is a powerful AI-driven tool that optimizes video scripts for virality on platforms like YouTube and TikTok. It helps transform existing video content into unique, engaging scripts, addressing the challenge of content uniqueness and creative block.

Rewin.ai is designed for business owners, content creators, and marketers, offering a streamlined way to produce original and captivating content.

Examples for Marketers:

• Social Media Strategy: Generate scripts for engaging social media posts that are more likely to go viral.
• Content Repurposing: Transform existing video content into fresh scripts for different platforms or audiences.
• Audience Growth: Create content that resonates with your target audience, driving growth and engagement.

?? LOL Meme of the Week

This week's funny for ya...

??? Visual Image Prompt of the Week

Here's some visual marketing inspo for?ya...

I get this question ALL.THE.TIME.

Is Midjourney better than Dalle-3?

What do YOU think?

Image #1 - DALLE-3

Image #2 - MidJourney

PROMPT:

Generate a photorealistic close-up portrait of a beautiful woman standing in the snow on a street with a blurred background during a winter day. The snow should be wetting her blonde hair, and some snowdrops should be sliding down her face, she has green eyes. Use a Nikon D850 DSLR 4k camera with a 200mm lens and an aperture of F 1.2. The scene should be made dramatic with the light from a streetlamp enveloping her. Capture the mood and emotions of the moment in this wintery and snowy setting — v 5.2

?? Stay In The Know

Stay Ahead of the AI Curve With AI Authority Creators?

If you wanna stay ahead of the curve on all things AI, you are gonna want to join my free community - the AI Authority Creators? !

Inside we geek out on the latest AI trends, tools, and strategies for creators. I drop hot tips, and share my fave new AI resources. You'll be the first to try cutting-edge AI before anyone else!

Imagine leveraging brand new AI tools to 10x your content, explode your audience, and make Epic Stuff happen in your biz! ? This community gives you an unfair advantage.

Don't get left behind...AI is the future! Join us at kimgarst.com/community and let's go from AI curious to AI Authority together! See ya there!