Issue #2: The Latest to Grow Your Brand Wildly in 2023

Issue #2: The Latest to Grow Your Brand Wildly in 2023

Welcome back! We're all the way to issue #2 of the Grow Wildly newsletter. :) It's been a wild ride...ok, maybe not yet, but hey, two's a start, right?

For some, January is a chance to take it easy and refresh after a busy year. While I fully recommend taking time to unwind and avoid burnout, you should be doing that throughout the year...not to kick off a brand new one.

While your competitors relax and take it easy in January, now's the time for you to take advantage by testing out new things, spicing up content marketing strategy, and get moving on boosting your brand's online profile to leapfrog the competition while they sleep.

One thing you should be working on, something that many businesses and bloggers miss out on, is building your personal brand.

Seems selfish just focusing on yourself? Time to get over that feeling. Your personal brand does indeed help boost your career potential, it but goes far beyond that.

  1. Build relationships with others in your field, niche, or industry
  2. Promote others as much as you promote yourself
  3. 'Show' don't 'tell' to avoid looking like a jerk
  4. Be genuine, and be kind

Learn how to brag the right way to build your personal brand without crossing the line.

Get your personal brand right, and kick the new year off in a great way.

Of course, one of the most important factors in success with all of the above is consistency. If you aren't consistent in your messaging, your publishing schedule, and your engagement with your audience, you'll be called out or ignored.

It's hard to keep people's attention in anything you do in business if you're inconsistent. This applies especially to the content marketing you do for your personal brand, your blog, or your business.

Start by understanding your target audience deeply. Then, craft your content around that understanding with a focus on a consistent tone and voice, regular publishing schedule, and consistently adding value for your audience.

What are your plans in 2023?

Whatever your goals are for 2023, share them in the comments so we can all work together to grow! Let's all grow wildly in the New Year!

Anthony Gaenzle

Helping Brands Find the Spark Between Creativity and Strategy | Author | Marketing and Content Strategy | Looking to Grow Your Business or Boost Your Personal Brand? ?? Let's Talk!

2 年

Thanks, Padverb!

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