Issue 17 | November 11, 2023

?? AI Marketing Insider News

Get the latest scoop on key developments in AI with our curated news roundup. We summarize the top stories so you stay informed on what's happening in the world of artificial intelligence.

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?? News Blurb: OpenAI's Dev Day (first one ever) was a treasure trove of announcements that are set to revolutionize our digital landscapes. This isn't future talk; it's happening right now! OpenAI made the big reveal on November 6, 2023.

Not everyone has it in their ChatGPT account as of yet, but patience, it's coming soon! As you can see I don't have it yet but it's rolling out literally by the minute to chat.

Let's dive into the highlights and decode what they mean for us as marketers!

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What's the Scoop or Scoops? ??

• Extended Memory Lane: Up to 128,000 tokens (roughly 96,000 words)! GPT-4 Turbo remembers our chats like an elephant. GPT-4 Turbo can be trained to remember the specifics of your business, so when you're discussing marketing strategies, it can recall past promotions, customer feedback, and sales data, ensuring each new campaign builds on previous successes. WOOHOO, right!?
• Function Calling Finesse: It's not just chatty; it's also crafty, with enhanced function calling that speaks fluent JSON and juggles multiple tasks without breaking a sweat.
• Updated Knowledge Base: Knowledge cutoff in April 2023 means our AI is as current as the latest Twitter trend. ??
• Sensory Expansion: Eyes and ears are on board too, thanks to DALL-E 3's vision and Whisper's speech capabilities. It's like giving AI a superhero's senses.
• Higher Rate Limits: More AI power for established customers means we're going full throttle. ???
• Gentle on the Wallet: More bang for your buck as prompt tokens and completions are now easier on the purse strings.

How This Impacts ChatGPT Plus Users

All the Goodies Are Included: ChatGPT Plus now hums with the power of GPT-4 Turbo, meaning all these enhancements are at your fingertips.

Goodbye, Model Picker: No more toggling between models. ChatGPT now fluidly taps into the right tools for the task at hand.

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This is more than just an update; it's a game-changer! Imagine having a conversation with someone who never forgets a detail – that's GPT-4 Turbo for you.

It's like having a marketing guru in your pocket, one who remembers every campaign, every piece of feedback, and every bit of data that's ever crossed your desk. This is a game-changer for strategizing and building on what works.

And it's not just a memory marvel; it's a multitasking maestro. With its ability to understand and execute complex functions, it's like having an extra set of hands that never gets tired.

Plus, with up-to-the-minute knowledge, it's like your AI has its finger on the pulse of the market. No more outdated info!

For those of us using ChatGPT Plus, it's like we've been handed the keys to a supercar. All the turbocharged features are now right where we need them, without the hassle of switching gears.

It's smooth, it's fast, and it's ready to take our marketing efforts to the next level. Let's put the pedal to the metal and see what this baby can do! ????

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OpenAI has just unveiled a game-changer: GPTs. These are not your average AI models; they're bespoke versions of ChatGPT that you can mold to fit your daily grind, ace specific tasks, or simply make life a bit more fun.

And the best part? You can share your genius with the world. ??

DIY AI? Yes, Please! ???

Customization at Your Fingertips: GPTs are designed to be highly adaptable, combining instructions, expanded knowledge, and actions to excel in particular contexts.

DIY AI: The best part? You don't need to be a coding wizard to create a GPT. It's as simple as having a chat with ChatGPT and programming it to your liking.

Versatility is Key: From assisting educators to generating creative designs in Canva, or streamlining tasks with Zapier, the possibilities are endless.

Share or Keep it Private: You have the choice to keep your GPTs to yourself, share them publicly, or within your organization using ChatGPT Enterprise.

Crafting your own GPT is a breeze - again, no coding wizardry needed. Whether it's for personal use, your business, or the entire community, creating a GPT is as simple as having a chat.

You set the instructions, pump in some knowledge, and choose its skills. Ready to give it a whirl? Head over to chat.openai.com/create.

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This is a game-changer, folks! GPTs are opening doors for personalized AI like never before.

Whether you're a marketer, educator, or just someone who loves to innovate, GPTs are your canvas to create AI that resonates with your unique needs and vision.

Imagine crafting an AI that not only speaks in your brand's voice but also understands the nuances of your audience. Or an educational tool that adapts to different learning styles.

The potential is limitless, and the best part? You're in the driver's seat.

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• Custom GPTs: A platform to not only build but also publish and monetize our very own AI creations. It's like having a digital farmers' market for our brainchildren. ??
• Revenue Sharing: The more our GPTs are used, the more we earn. It's the digital equivalent of a hit song playing on every radio station. ??

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The GPT Store is gonna be like a big online show-and-tell. It's where we, the creative bunch, get to show off our cool AI projects. Think of it as your chance to make something that really speaks your language, helps your peeps, and guess what?

It might even add some extra cash to your pocket. ?? So let's roll up our sleeves, get our creative juices flowing, and dive in.

?? ?????? ?????????????? #4 - ???????????????????? ??????: ???????????????? ???????????????????????????? ????????????????????

The Assistants API is a cutting-edge tool that empowers developers to seamlessly integrate sophisticated AI assistants into their applications.

Say goodbye to the hassle of managing conversation histories and hello to a suite of OpenAI-hosted tools, including the Code Interpreter and Retrieval.

Plus, it's got improved function-calling for those nifty 3rd party tools you love. ???

Easy Access ??

Currently in beta, the Assistants API is up for grabs for anyone with an OpenAI API account. It's your backstage pass to the future of app development!

Meet Your Assistant ??

Imagine an AI that's purpose-built for your needs, accessing files, maintaining persistent threads, and calling tools. That's what an Assistant is all about. It's like having a digital sidekick that's ready to tackle any task you throw at it.

Thread Talk ??

Threads are the heart of your conversation with an AI assistant. They keep your chats in check, storing message history and keeping things neat when the conversation gets too lengthy.

Pricing Deets ??

Curious about the costs? Code Interpreter is just $0.03 per session, and Retrieval is a mere $0.20/GB per assistant per day. It's all about getting the most bang for your buck!

Data Dilemma? No Worries! ??

Your data's privacy is paramount. Rest assured, any data you send to OpenAI is not used to train models, and you've got the power to delete it whenever you wish.

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This Assistants API is a game-changer for developers looking to harness the power of AI without the complexity. It's about making your apps smarter, more intuitive, and incredibly user-friendly.

Whether you're a startup or a tech giant, this is your chance to lead the AI revolution in app development!

?? ?????? ?????????????? #5 - ?????????????????? ????????????: ?? ????????-?????????????? ?????? ?????????????? ????????????????!

OpenAI has rolled out a robust new feature: the Copyright Shield. This legal safeguard is part of the software license agreements for ChatGPT Enterprise and the ChatGPT API users, offering a layer of protection against copyright infringement claims.

It's a form of indemnification, meaning OpenAI is prepared to back its users legally and financially should copyright issues arise from the use of their AI tools.

What's the Big Deal?

Comprehensive Coverage: This shield extends to both ChatGPT Enterprise customers and general API usage.

Legal Support: In the event of any legal claims or lawsuits alleging copyright infringement, OpenAI isn't just offering moral support – they're stepping in to defend the customer and cover all related costs.

Peace of Mind: For developers and companies leveraging OpenAI's models and API, this means less worry about the murky waters of copyright issues.

Encouraging Innovation: This move is a boon for those pushing the boundaries with AI, as it significantly reduces legal risks and liabilities associated with unintentional copyright violations.

A Word of Caution: While this shield is a powerful ally, OpenAI advises against intentionally training on data from the API or ChatGPT outputs. It's meant to safeguard against inadvertent violations, not deliberate ones.

Focus on Creation, Not Litigation: Ultimately, this offering allows API customers to concentrate on what they do best – building innovative applications – without the looming threat of legal battles.

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For us in the online marketing world, this is a massive relief and a huge step forward. The Copyright Shield by OpenAI is like having a legal guardian angel, ensuring that our creative endeavors using AI are safeguarded against unexpected copyright issues.

Imagine the freedom to experiment and innovate with AI-driven marketing strategies, content creation, and customer engagement tools, without the constant worry of legal repercussions.

This move by OpenAI not only fosters a safer environment for technological advancement but also encourages a culture of responsible AI usage.

So, let's embrace this opportunity to explore the full potential of AI in our marketing efforts, secure in the knowledge that OpenAI has our backs.

It's time to push the boundaries, create boldly, and lead the charge in the AI revolution, all while being protected under the umbrella of the Copyright Shield. Let's innovate with confidence!

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?? While this news isn't specific to AI, it's a pivotal development every digital marketer should watch closely.

?? News Blurb:

In a surprising twist, Meta is piloting an ad-free subscription model in Europe, offering users a serene social media landscape for a monthly fee.

This isn't just a new feature—it's a potential game-changer for the industry. With Europe often leading the charge in digital regulation, this could be a precursor to a broader global trend.

For €9.99 a month, users can now navigate Facebook and Instagram without the constant buzz of ads.

This response to the EU's privacy crackdown and the hefty fines that followed is Meta's way of adapting to a changing landscape, possibly setting the stage for a worldwide shift.

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You might be thinking WHY would Meta (Facebook) give up it's income stream of paid ads?

Well, if they can replace that income with people paying $10/month, and not have the headaches of the ads platform, I'm thinking that might be a great business model for them...subscription based and way less headaches!

For us, as online marketers, we must stay in the know and predict the future of marketing. This shift towards subscription models in Europe could herald a new era where paid media is no longer the go-to.

It's crucial to monitor these developments and prepare to pivot. Building robust communities and leveraging organic content could become our primary way of attracting our customers. If you aren't doing this, let's talk!

But always, keep your strategy flexible and your eyes on the horizon—this could be the beginning of 'ad-free' becoming the new norm worldwide.

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?? News Blurb:

Get ready to have your minds blown! ?? Google is shaking things up with their latest game-changer: AI-driven tools for ad creation.

Yep, you heard that right! These nifty tools are part of Google's Performance Max campaign suite, and they're here to make sure your ads stand out in the digital jungle. ???

Imagine having a personal creative assistant that whips up unique headlines, descriptions, and even images for your ads. No more head-scratching or endless brainstorming sessions! And the best part?

It's like having your own secret sauce because the AI ensures your ad visuals are one-of-a-kind – no more awkward "who wore it better?" moments with your competitors. ??♂???

For the retailers out there, Google's got your back too! These tools are merging into Merchant Center Next, giving you the reins to showcase your products across Google's platforms just the way you want. ?????

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Now, why should you care?

Because this is a BIG deal for us in the online marketing world. ???? This isn't just about making ads; it's about staying ahead of the curve.

With AI-generated ads, you can create more engaging, relevant, and personalized content that resonates with your audience – without breaking the bank or burning the midnight oil. ????

And let's talk about SynthID – Google's new watermark for AI-created content. It's like a digital signature that says, "Yep, this masterpiece was made by AI." It's transparency and innovation rolled into one. ????

So, what's my take? Embrace these tools, experiment, and keep your marketing fresh and exciting. Because when the ad game changes, you want to be playing to win. ????

Let's make those ad campaigns pop and profits soar! ????

?? Marketing Prompt of the Week

Well Thought-Out Prompts That Will Get You Moving In the Right Direction & Unlock Your Creative Genius GUARANTEED!

To still tweet or not to tweet? Sorry I can't help it! "X" will always be Twitter to me! That said, the opening question still stands? Is X still worth our time as marketers? Absolutely, "X" (a.k.a. Twitter) is still a goldmine for savvy marketers.

It's a vibrant hub where real-time conversations turn into valuable connections. It's a wonderful traffic source for CONTENT in particular! Information breaks first on Twitter FYI!

This week, we're diving into how you can harness the unique power of X to attract and engage your ideal audience. From crafting magnetic content to leveraging cutting-edge growth tactics, we're all about turning your X presence into a beacon for your brand.

Let's make X your secret weapon in the digital marketing arena!

Marketing Prompt:

As an experienced Twitter growth hacking expert, your goal is to provide a personalized step-by-step growth plan tailored to the user's Twitter account goals. The plan should focus on achieving a specific number of followers, whether that's 1,000, 10,000, 100,000, or 1 million. Your plan should include best practices for creating high-quality, valuable content that engages the target audience and encourages them to follow and interact with the account.

To create an effective growth plan, you should consider the following:

1. Content Strategy: Provide recommendations on creating engaging content that resonates with the target audience. Suggest strategies for identifying relevant hashtags and influencers to connect with, and provide tips on content formatting and scheduling for maximum visibility.

2. Analytics and Tracking: Advise on the use of analytics tools to track growth and monitor the effectiveness of different strategies. Provide insights on how to interpret the data and make data-driven decisions to optimize growth.

3. Contests, Chatbots, and Partnerships: Offer guidance on running effective contests and giveaways to increase engagement. Provide recommendations on leveraging chatbots for automated interactions and suggest ways to form partnerships and cross-promotions with complementary accounts.

4. Insider Secrets and Mistake Avoidance: Share insider secrets from successful accounts, such as the ideal mix of content types and strategies for sparking viral moments. Also, provide insights on common Twitter growth mistakes to avoid.

5.To craft an optimized growth plan, you will need specific information about the user's Twitter account, target audience, and objectives. This will help you create a strategic and data-driven roadmap to achieve the desired number of followers and build an active, engaged community on Twitter in an organic and sustainable way.

?? AI Spotlight

AI Spotlight spills the beans on a cool new AI tool or innovation that all you savvy marketers need to get hip to!

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Haiii Amazing Marketers!

This week, we're super excited to put the spotlight on something that's going to turbocharge your marketing strategy: our latest freebie:

"AI to Audience: Quick AI Prompts for Freebies That Captivate & Convert"

Why You Can't Miss This: Are you ready to transform your approach to creating freebies? Our guide is packed with 250 niche-specific AI marketing prompts designed to make your offers irresistible.

Whether you're struggling to come up with ideas or just want to add a spark of AI innovation to your content, this guide is your new go-to resource.

What's Inside for You:

• ?? 250 AI-Powered Prompts: Say goodbye to content blocks and hello to a flow of creative ideas.
• ?? Niche-Specific Strategies: Tailored prompts that resonate with your specific audience.
• ?? Boost Engagement & Conversion: Learn how to craft freebies that not only attract attention but also convert leads into loyal subscribers.

Join the AI Revolution: If you haven't already, now is the perfect time to dive into the world of AI-driven marketing. This guide is more than just a resource; it's a stepping stone to becoming an authority in your niche.

Get Your Free Copy Now!???

DOWNLOAD YOUR FREE AI PROMPTS HERE >>

Don't miss out on this opportunity to elevate your marketing game. Click below to grab your free copy and start creating content that captivates and converts!

Happy Marketing!

?? Weekly AI Tool Superstars

This week's top 3 AI tool picks for content creation and marketing automation!

Tappy.ai >> Elevate Your LinkedIn Conversations with AI ??

???Tool Blurb: Imagine having a personal assistant that crafts engaging, thoughtful comments for LinkedIn posts at the click of a button. That's Tappy for you! It's a nifty AI browser extension that's all about enhancing your LinkedIn presence. ????

Why Does This Matter?

In the digital age, your online presence is your brand, and LinkedIn is its billboard. Tappy isn't just a tool; it's your digital networking partner. It helps you craft comments that are not only engaging but also reflective of your unique voice and brand.

For entrepreneurs and marketers, this means more meaningful connections, increased visibility, and ultimately, growth in your professional network. It's like having a little bit of AI magic in your pocket, making every LinkedIn interaction count.

So, let's make our mark on LinkedIn, one Tappy comment at a time! ???

Thumbly.io >> Create AH-MAZ-ING YouTube Thumbnails in a Jif!

???Tool Blurb: Thumbly.io is stepping up the YouTube game with its AI-powered thumbnail generator. It's designed to create high-quality, custom thumbnails that grab attention and boost your video's success. Think of it as your personal AI artist, crafting clickbait thumbnails that make viewers stop scrolling and start watching. ????

Why Does This Matter?

As marketers, we know the importance of standing out in a crowded digital space. Thumbly.io offers an innovative solution to make our content pop.

It's not just about saving time and resources; it's about leveraging AI to enhance our creative expression. Imagine the impact of thumbnails that are not only visually appealing but also strategically designed to increase click-through rates.

That's the power of Thumbly.io – transforming the way we think about and create YouTube thumbnails. Let's embrace this AI revolution and watch our channels soar! ????

SheetAI App >> Discover How SheetAI is Revolutionizing Google Sheets for Marketers!

???Tool Blurb: SheetAI is transforming the way we can use Google Sheets, infusing it with the power of AI. This Google Sheets add-on is a game-changer for marketers and entrepreneurs who rely on spreadsheets for their daily operations. Imagine having an AI wizard right in your Google Sheets, ready to assist with a variety of tasks.

Key Features:

• Efficient Copywriting: With SHEETAI_BRAIN, you can quickly generate taglines and content. Just mention an app's name, and the AI fetches relevant details, making content creation a breeze.
• Diverse Solutions with SHEETAI_LIST: Need multiple AI-generated answers? This feature offers a range of solutions, providing diverse perspectives.
• Data Management with SHEETAI_FILL: From filling product descriptions to generating dummy data, this feature simplifies data management tasks.

Why Does This Matter?

As marketers, we're always looking for tools that not only save time but also enhance our creative process. SheetAI does just that. It's like having a personal AI assistant in your spreadsheets, ready to tackle a variety of tasks with a touch of magic.

This isn't just about efficiency; it's about empowering our creativity and decision-making with AI's analytical prowess. So, let's embrace this AI revolution in our spreadsheets and watch our productivity and creativity soar! ????

????? Reviews of the Week

What our community members are saying...?

?? LOL Meme of the Week

This week's funny for ya...

??? Visual Image Prompt of the Week

Here's some visual marketing inspo for?ya...

Did you know that quotes are like social media gold? That's right – they're among the most engaged-with types of content out there. People love to share, like, and comment on them, making quotes a powerful tool in your digital marketing arsenal.

This week, I'm challenging you to tap into this potential with our visual image prompt. It's all about creating creative, unique images that feature inspiring quotes. This isn't just another task; it's your opportunity to craft something truly special that resonates with your audience and has the potential to blow up on social media!

PROMPT:

Create visually appealing image with a stylish and modern design, featuring an inspirational quote, text <'QUOTE'> in a clean and easy-to-read font.

?? AI Looking Glass

Predictions for the Future of AI

"AI will turn social listening into social 'understanding'. It won't just hear the chatter; it'll know what it means for? your brand." ~Kim Garst

?? Stay In The Know

Stay Ahead of the AI Curve With AI Authority Creators?

If you wanna stay ahead of the curve on all things AI, you are gonna want to join my free community - the AI Authority Creators?!

Inside we geek out on the latest AI trends, tools, and strategies for creators. I drop hot tips, and share my fave new AI resources. You'll be the first to try cutting-edge AI before anyone else!

Imagine leveraging brand new AI tools to 10x your content, explode your audience, and make Epic Stuff happen in your biz! ? This community gives you an unfair advantage.

Don't get left behind...AI is the future! Join us at kimgarst.com/community and let's go from AI curious to AI Authority together! See ya there!