issue 15 ??
get to know the guy that writes tal

issue 15 ??

Hola.

We have a few new readers for tal. A brief intro on the Morg.

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What's your MO? I work with all sorts of people on creative outreach, trying to help them get their ideas off the ground through digital content, materials creation / ads, and ghostwriting on social.

How'd you get started? I got out of teaching Spanish a few years ago, tried selling alarm systems door-to-door, and somehow ended up doing my own thing.

What are your big wins since making that transition? I've raised quite a bit of money for startups and made essential connections for people I work with. Across social channels, I've been getting tens of thousands of impressions every month in my writing. Building community around the things I love has been really enjoyable. I would say more than anything is having the ability to work on projects that I choose.

Your headline says 'creative outreach'. Can you explain what that means? I think one of my greatest strengths is connecting with people, as well as their purpose and passion. As I surveyed the marketing scene, trends on social, it made sense to try and build a category for my business. I call it creative outreach because it blends messaging, PR, ads, video, digital content, ghostwriting, art, print and other media forms.

I took a graphic design class by David Carson a couple of years ago. His philosophy and ideas have had a profound effect on me. Some of the main points being:

  • there are many ways to communicate a message
  • defining the real message and keeping it consistent (campaign, company, etc.)
  • the point of graphic design is to get noticed and be interesting
  • it's not about what you're supposed to do, rather what makes sense
  • emotional responses to textures, words, and images
  • experiment in public

What are you most excited about right now? It has to be HYVV. The startup operating system that Rob Schachte (founder) and our team has put together is going to open up the world to several opportunities in entrepreneurial spaces. More than ever I'm very optimistic what people can create and produce with the right guidance and tools. Entrepreneurship shouldn't only be seen through a tech-focused, Silicon Valley lens. I really believe we were all born to be creators, and HYVV OS will open a lot of eyes. (hyvv.co)

When you're not working, what are you doing? I read almost as much as I do anything else. That's how I process things—reading and writing. I try to stay physically active because it has a big effect on the rest of my life. My wife Julie and I have six kids who are always running us around to dance rehearsals and wrestling practices. She's my CFO, CEO, and COO. ??

We're trying to figure life out just like the next family.

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[one of the only pictures where heads were in the right direction, semi-happy faces on]

..

How can people get in touch with you? The easiest way is to send me a DM here on LinkedIn. I'm more than happy to chat or jump on a call to see how I can help. You can also click here if you want to check out my landing page.

Final thoughts? Happiness in life is doing the things that put a smile on your face, put a fire in your belly, give you a sense of purpose, bringing ideas to life, and being around people who can support you in accomplishing your goals. I feel like I'm facilitating that and it's incredibly rewarding.

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