Issue 10 | September 2023

As we go about our daily lives, we participate in various activities. Be it making our morning coffee, commuting to work or shopping for groceries, each action involves a series of steps to accomplish our goals. It is at various touchpoints during these everyday journeys that brands often embed their products and services. In doing so, they make it easier for customers to find and interact with their offerings - without relying on traditional forms of advertising like banners or billboards.

Recently, Climes partnered with one of the largest mall chains in India, Nexus Select Trust , to help implement a nationwide tree-planting campaign. As a celebration of the release of their ESG report, Nexus had committed to planting 7500 trees, and they wanted their customers to help decide where in the country to plant them. We worked closely with their internal team to design the campaign and communications, keeping two key factors in mind:

1. The design had to be simple and stand out from the busy environment of the mall
2. The designs would need to be placed strategically in locations that people were most likely to pass by and/or spend time around

Alongside Nexus, we chose areas in the mall where customers would easily be able to identify and interact with the creatives. We placed tent cards on each table in the food court, digital pillar displays in the atrium, and mini poster designs on bathroom doors. For instance, in the food court, we noticed that people often order food and “catch” a table to prevent someone else from taking it. Since people tend to come in small groups, one person places an order while the others find a space to sit. As they wait for the food to arrive, there is a gap where they are not actively doing anything and are more likely to look at a simply designed table tent card in front of them. In this case, we have created a simple touchpoint for success, keeping in mind people’s ‘journeys’ and behaviours to complete a given action.

Another example is placing displays in an atrium where people generally have a long "walk time." There are shops all around, and often people might be window shopping for the first few minutes of entering the mall before deciding what they would like to do. As people gaze around during this time period, the pillars and our visual design are positioned to stand out in their eyes and organically attract them to interact with it. By embedding our designs in these touchpoints, we were able to make it easier for customers to interact with our campaign through the QR code and support Nexus Malls' effort to promote tree planting.

At Climes, we believe in a more holistic experience design for our users. One that is not just user-friendly, making it easy for them to discover and interact with a product, but one that also serves as a nudge to make them aware of one of the largest problems affecting our planet. We strive to create products and services that help people participate in co-creating a cooler world with us, and embedding these offerings in a customer's user journey is one of the best ways we can achieve this.

To end it, here is a quote from one of our heroes, Don Norman: “Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that design is invisible”

Activate your free trial to Climes LITE to embed climate into your brand and your customers' journeys, through this link below.

Our League of Brands

? We're excited to be partnering with Nexus Select Trust for their "NexusGrowsGreen" campaign running across 17 malls in India

? The Baker's Dozen is the newest addition to our Gen-C community. Apart from selling fresh artisanal handmade goodies, they have also committed to removing 22,224kgs of CO2e with Climes every month. Scan the QR code on their pack to remove 500kgs of CO2e!

? We chatted with Dhruv Toshniwal , co-founder of The Pant Project , a Gen-C fashion brand. Tune into The Voice of Gen-C as he spills the tea on what it takes to build a sustainable and unique fashion brand: https://youtu.be/BchrFRHo6Cc

Our Impact Projects

Quarterly Impact Project Update for Hasten Ventures

Our project with Medius Earth - Abundance of the Commons: Reviving community forests based out of Satoli, Uttrakhand removes carbon through Agroforestry. In Q1, the entire plot was fenced, weeding of the area was undertaken to ensure the plants' health, 3 monitoring visits were conducted and native species were planted. For more updates and pictures from the ground - check out our impact project - Hasten Ventures.

Our?Gen-C Patrons

Here's a throwback to the Carbon Neutral coronation party of King Charles III by the British High Commission in India across 4 cities.

Here's What We've Been Up To!

Here are some insights from leading VCs across India on what they look for from founders:

Our founders had an enriching time with Peak XV Partners and fellow founders at their founder's retreat in Bangalore:

Interested in starting your sustainability journey? Fill out this form!

Want to receive our monthly update straight to your inbox or read our previous editions??Follow this link.