iSPARX? - the Immersive Space Programme Augmented Reality Exchange

iSPARX.group — “changing the way we interact with the world.” Immersive Space Programme Augmented Reality Exchange (iSPARX?) is an augmented reality and Immersive Media Agency that integrates interactive assets responsive to user preferences and requests.

There are 5 core elements that comprise the iSPARX offering:

• Augmented reality - an augmented reality & immersive media platform that integrates interactive assets responsive to user preferences & requests. iSPARX build augmented reality experiences.
• Positioning - software & modular system delivers a location positioning interface with BLE beacons, IPS, magnetic field mapping & spatial computing.
• Streaming - Live streaming services from capture to production & aggregation...iSPARX? integrates streaming technology to mobile & browser based Apps & media.
• 360° Media - produce 360° streaming media - from direction & capture to multiple platform distribution & delivery.
• 3D Models - Photogrammetry & 3D rendered models of real world objects for AR, VR, MR & interactive installations...We have developed modular prescriptions for 3D & 2D assets & content on the iSPARX? platform.

In 2021 iSPARX launched Toi Arahitanga - an immersive art guide that offers links to galleries and artists profiles; options for 360° and 3D media; augmented reality options; streaming and virtual exhibitions; and events and media listings.

This project was launched to demonstrate the value of immersive technologies in the preservation of Taonga, indigenous cultural artefacts and Māori Data Sovereignty.?

Toi Arahitanga provides comprehensive information including dates, opening hours and event information for upcoming local galleries, exhibitions and performances.?

In 2019, iSPARX released Ruatoki, an AR art exhibition and multi-media experience launched by Maori artist and activist, Tame Iti. It depicts the events that occurred along the “Line of Confiscation” during the 1860’s, in which Tuhoe land was brutally confiscated by the New Zealand Crown.

Using an array of visual and audio elements, Ruatoki effectively demonstrates the capabilities of this intersection between immersive technology and Maori Kaupapa.

These examples illustrate the ways in which iSPARX offers a developed concept of disruptive Kaupapa Maori Innovation that internalises the principles of digital Taonga.?

They follow a methodological framework titled ‘Indigenous Blockchain’ that aims to align technical processes with cultural protocol.

This methodology is centred around information security and the decentralisation of governance — two fundamental qualities of digital Taonga.

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