Isource Marketing - News & Trends September 2024

The phasing out of third-party cookies is reshaping the digital marketing landscape, making it essential to adapt your strategy to this new reality. In our latest blog post, we dive into the importance of replacing cookies in your measurement tactics and how AI-powered tools can help you maintain the effectiveness of your campaigns.

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In 2024, Artificial Intelligence is transforming the B2B buying process. The 2024 B2B Tech Buying Behavior Report reveals some eye-opening statistics:

• 46% of B2B organizations now use generative AI tools like ChatGPT to conduct research before making purchase decisions.
• 38% of users rely on AI platforms to perform technical evaluations of products and services.
• 51% of leaders expect high levels of personalization in their interactions with companies.

What does this mean for B2B marketing strategies?

To stay competitive, companies must integrate AI into their strategies. This includes optimizing content for AI-driven search engines, creating AI-generated content, and developing highly personalized experiences that resonate with customers at every stage of their buying journey.

Ready to transform your marketing?

Our new playbook, "AI: The New Marketing Copilot," is your essential guide to understanding how Artificial Intelligence can be the strategic ally you need to revolutionize your campaigns. What will this guide teach you?

• Optimize key marketing areas, from segmentation to content personalization.
• Create effective prompts to get the best results from AI tools.
• Discover the top AI tools to enhance your marketing strategy.
• Essential considerations for the effective and ethical use of AI in your strategies.

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and start implementing these tactics today.

At Isource, we’re experts in implementing AI solutions and developing digital marketing strategies that elevate your business. Our comprehensive advisory services cover everything from creating personalized campaigns to optimizing tools aligned with your brand’s objectives. By leveraging the latest technologies and industry best practices, we deliver measurable results and drive impactful growth. Trust the experts who truly know tech.?

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At Isource, we're ready to elevate your B2B and B2C market experience.?

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