Isource Marketing - News & Trends December 2024

Isource Marketing - News & Trends December 2024


Digital advertising is evolving. From the rise of programmatic advertising to the impact of audiovisual content and artificial intelligence, in our blog, we explain how to master the trends that will transform digital advertising and help you stand out in a competitive market.

Discover it here


December is the perfect time to strengthen your relationship with your clients, boost their loyalty, and open new business opportunities.

Here are 5 key ideas to design a memorable campaign:

1. Personalize Your “Thank You” Message

Make each client feel special with unique messages. Use relevant data such as their name, milestones achieved together, or how your products have positively impacted their business.

2. Offer Special Incentives

Provide value with exclusive discounts, early access to products, free consultations, contract extensions, or gifts like eBooks and helpful guides that enhance your brand.

3. Design Themed Campaigns

Send an email, create a landing page, or design a festive card with messages of gratitude and perspectives for 2025, using visual elements that connect with the holiday spirit.

4. Host an Event

Plan a webinar or in-person event to show appreciation, share accomplishments, and generate new leads. Relevant industry topics will strengthen the connection with your audience.

5. Exclusive Invitations to Next Year’s Events

Preview your 2025 activities. Offer VIP clients exclusive passes or early registration for product launches, conferences, or key events.


As we approach 2025, we are preparing to welcome innovations that promise to transform B2B marketing:

OpenAI's Operator: This AI assistant aims to optimize the management of daily tasks and process automation, offering features like code writing and travel booking management.

Canva’s Dream Lab: Canva has launched an AI-powered tool that enables users to create images from text, making it easier to design unique logos and corporate content.

Advanced Automation Platforms: The arrival of tools that integrate AI and automation is expected to enhance omnichannel strategies, streamlining the management of leads and clients by syncing CRM systems with marketing platforms.

These innovations will enhance the efficiency, personalization, and effectiveness of B2B marketing strategies, offering smarter, more adaptive tools to tackle today’s market challenges.


The new year is the perfect time to shape a solid strategy that will drive your business forward. With our Strategic Consulting, we assist you with:

  • Market Research & B2B/B2C Benchmarking to gain a deep understanding of your industry.
  • Omnichannel Marketing Strategies to engage your customers at every touchpoint.
  • Branding & Launch Strategy Consulting to successfully introduce your brand and products to the market.

Start 2025 with a strategy that captures your audience and stands out from the competition.

Get ready to maximize results from day one with the Isource team!


At Isource, we're ready to elevate your B2B and B2C market experience.

How about a virtual coffee chat? ? Discover more about Isource Marketing's services and let's grow together.

Reserve your time here:

SCHEDULE YOUR APPOINTMENT



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