It isn’t the content; it is the emotion behind it.
Abhishek Kumar
Helping Fellow Founders Navigate Seed to Series A | Founder, Marketer, Entrepreneur
Social Media platforms are optimised to amplify content that taps into strong human emotions:
These emotions lead to higher engagement—more clicks, longer viewing times and increased interaction. Tapping into these key emotions can transform your engagement.
Ask yourself: Are your posts and videos evoking emotions? If your content isn't sparking excitement, surprise, or curiosity, you're missing out on massive shareability.
?? Pro Tip: Share genuine stories that resonate on a human level. Authentic narratives forge strong emotional connections and make your brand unforgettable.
?? Educate and Intrigue: Turn your expertise into captivating content. Offer insider tips, insights or tutorials that not only inform but also pique curiosity and build trust.
?? Visuals Matter: Use high-quality images and videos to command attention. Eye-catching visuals aren't just appealing—they're algorithm magnets that boost your visibility.
?? Ride the Wave: Participate in trending topics or challenges that align with your brand values. This increases your reach and positions your startup at the forefront of what's happening now.
?? Disclaimer: While leveraging emotions like surprise, joy, curiosity, and desire can elevate your social media presence, steer clear of evoking anger, outrage, or fear through fake news or false narratives. Such tactics can backfire quickly, damaging your brand's reputation and eroding trust with your audience.
The Bottom Line: Emotion drives action. Tap into these powerful feelings to not just participate but dominate your social media game. Your startup's growth isn't just a possibility—it's in your hands.
You’ve got this!