This isn(n't) fine...
Mark Lerner
Director of Growth Marketing & Host of the RevAmp Podcast at DealHub | AI-powered CPQ, Contracts & Subscription Billing
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Let that marinate as you check out the rest of this week's RevWeekly...
In this week's edition:
THE BIG DEAL ??
This is(n't) fine.
Let's face it, when it comes to revenue forecasting, many are playing a guessing game.
And a bad guess can lead you down a rabbit hole of missteps and mismanagement. Think about it: only 15% of revenue leaders are actually satisfied with their forecasting process. That's not just a small group; that's a glaring warning sign!?
With 91% admitting their forecasts are often off by more than 6 percentage points, it's like navigating through a storm without a compass.
Now, let's talk risks.
Inaccurate revenue forecasting is like building a house on quicksand – it's risky and unstable. When you can't predict your financial future accurately, every decision, from hiring to budgeting, becomes a potential pitfall.
It's like throwing darts blindfolded and hoping to hit the bullseye. And in the high-stakes game of business, that's a gamble you can't afford to take.?
But wait, there's more!?
Poor forecasting doesn't just affect internal operations; it ripples out to shake investor confidence and market perception. Imagine consistently promising results you can't deliver – it's a surefire way to lose credibility. And in today's cutthroat marketplace, credibility is currency. Without it, you're just another name in the crowd, struggling to stand out.
So, let's buckle up and face the facts: precise revenue forecasting isn't just good practice; it's a critical lifeline for your business's health and success.
Pobody's nerfect ??
While we all might strive for perfection, it is rarely something that can be fully achieved.?
It reminds me of old Bill Shakespeare: "To Err is Human."
领英推荐
And attribution is no exception to the rule. It's an imperfect, but essential tool in the RevOps arsenal. Despite its imperfections, attribution remains a critical instrument in measuring the influence of marketing efforts.
It's not about perfection but progress in understanding the marketing impact on revenue.?
Why should RevOps care about?marketing?attribution?
Because it's a gold mine for data-drive decision making. And that, my friends, is the north star for a RevOps leader.?
Getting attribution right (but not perfect) is not just about tracking metrics; it's about understanding them in order to drive business growth and be one step ahead.?
Remember, when it comes to attribution it's progress, not perfection.
LAST WEEK'S TOP REVOPS RESOURCES ??
The Real Truth about AI Regulation
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WHOSE HIRING FOR REVOPS? ??
Top RevOps roles from last week
Updated every day – RevPath your master directory of RevOps jobs from all the leading companies that are hiring RevOps roles today.
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Embracing the festive spirit while staying informed is key! ???? Walt Disney said - The way to get started is to quit talking and begin doing. Dive into this week's RevWeekly for that push towards action and insight! ?? Keep up the great work!
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