ISEC rollout is stalled | Meta updates policy | Coca Cola appoints new VP of marketing
Storyboard18
Storyboard18 is Network18's flagship platform focussed on the advertising & marketing community.
Broadcasters' resistance casts shadow on ISEC's prospects for this year
Indian Socio-Economic Classification System (ISEC) rollout is stalled as broadcasters fail to reach a consensus; experts caution advertisers to take note. As broadcasters find testing results unsatisfactory, consultations are underway. Read more
Meta updates policy: RMG brands rejoice, alco brands ditched
In India, gambling is allowed in certain states. It should be noted that as per law, advertising on alcohol is prohibited across the country. Read more
Coca Cola appoints Greishma Singh as New Vice-President of Marketing
In her new role, Greishma Singh is expected to steer the company's marketing initiatives, aiming to enhance brand management and consumer reach in the competitive beverage sector. Read more
Govt to create universities, facilities for media and entertainment creators: Ashwini Vaishnaw
To further develop creators' economy, Minister of Information and Broadcasting (I&B), Ashwini Vaishnaw said that the government is focused on creating world-class talent development programs and infrastructure. Read more
Last day at SPNI office for NP Singh
August 23, 2024, marks the end of NP Singh's 25-year-long stint at Sony Network Pictures India. Read more
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.