ISE In-Depth: Real-World AV Solutions for Your Projects
Integrated Systems Europe (ISE) once again set the benchmark for professional AV, drawing a record-breaking 85,351 visitors to Barcelona. By now, you’ve seen the biggest highlights either in person or online, the kinetic LED displays, high-resolution projection mapping, and large-scale immersive installations.
Crowds gathered in front of LG电子 's rotating LED wall, ‘The Wall’ by Samsung LED had visitors stopping mid-walk to take in its detail, and the LANG AG LED waterfall became an easy meeting point at the heart of the show floor.
These displays looked impressive, but what really mattered was the technology powering them. Beyond the spectacle, ISE 2025 showcased real-world AV applications, the kind of technology that delivers reliability, performance, and efficiency for permanent installations and live events.
Show-Stopping Displays: The Tech Behind the Spectacle
LG’s Kinetic LED Wall: Motion-Driven Display Innovation
LG电子 AI-powered Kinetic LED Wall took large-format displays beyond static visuals, introducing real-time movement into digital signage. Built with 88 modular LED panels, each section is mounted on rotating cubes that spin 360 degrees horizontally.
Samsung’s The Wall: MicroLED at an Unmatched Scale
‘The Wall’ from Samsung LED remains a benchmark for large-format MicroLED displays. The latest version at ISE 2025 showcased advanced pixel technology, delivering deeper blacks, enhanced contrast, and longer lifespan.
LANG Waterfall: Transparent LED Meets Calming Content
LANG AG turned heads with a transparent LED waterfall, built using Muxwave Holographic Invisible Screen technology. This installation demonstrated how transparent LED screens can blend quality digital content into physical spaces.
While the kinetic LED walls and transparent displays were visually striking, the real takeaway from ISE 2025 was how these technologies can be applied in practical, high-performance environments.
Technology That Delivers Results
While large-scale displays dominated the visual spectacle of ISE 2025, the real focus was on AV solutions designed for long-term performance. The most valuable developments came from manufacturers delivering reliable, efficient, and sustainable technology for permanent installations.
LED Screens Can Work Towards Your Sustainability Goals
One of the biggest shifts this year was in energy efficiency. As operational costs continue to be a key concern for businesses, LED manufacturers showcased advances in power-saving displays without compromising brightness, colour accuracy, or refresh rates. digiLED (UK) Ltd indeed ‘led’ the charge with their patented ZEUS technology, a high-brightness COB LED platform designed for lower energy consumption in large-format applications, managed and reporting through a simple dashboard. Who’d have thought installing a new LED screen could aid your sustainability goals? This product will have massive appeal to large DOOH fleets and sports and events venues that can fully utilise the saving possibilities during downtimes. More on that later.
Shifting From COB To MIP
Unilumin UK 's latest Upanel II MIP series signalled a clear move away from traditional Chip-on-Board (COB) LED in favour of Micro LED in Package (MIP). The result is a display that offers better brightness, improved colour uniformity, and reduced power draw. Technology that earned them an Inavate InAVation Award at the show, and make it a strong option for corporate environments and DOOH signage. The Upanel II MIP 0.7 also enhances visual performance with its built-in anti-moiré technology, making it an excellent choice for broadcast studios where camera-facing displays need to deliver sharp, flicker-free visuals. Its AI-powered image engine ensures accurate colour reproduction and seamless scaling, providing reliable performance in high-pressure production environments.
The Unatural Series introduces a unique approach by combining printed panels with the finish of physical material textures like wood, granite, or marble. When powered off, the display blends into its surroundings, making it an ideal design feature for high-end environments such as a granite reception desk, luxury hotel lobby, or executive boardroom table. When turned on, it delivers clear, vibrant content without compromising on design aesthetics.
Modern Meeting Rooms That Make Sense
Meeting room and collaboration technology also saw major upgrades. Hisense Europe continued to expand its all-in-one LED display range, integrating video conferencing tools directly into high-resolution screens. By reducing reliance on multiple third-party components, these displays simplify installation and streamline the user experience. Barcelona-based Arthur Holm were right at home presenting their premium meeting room AV, introducing motorised displays and retractable microphones that disappear into the desk when not in use. This guarantees boardrooms remain clean and uncluttered without sacrificing functionality.
Savings Through Self-Contained Signage
Digital signage took a step forward in both interactivity and deployment flexibility. Allsee Technologies Ltd presented impressive Android-operated digital posters and battery-powered outdoor displays that demonstrated how self-contained signage solutions are evolving. These displays reduce the need for complex wiring and external playback devices, making them well-suited for high-traffic public spaces where flexibility is key.
ISE 2025 reinforced a clear industry direction. Manufacturers are focused on sustainable, high-performance AV solutions that reduce energy costs, simplify installation, and improve long-term reliability. These are no longer just future concepts, and are ready to be deployed now.
Big Manufacturers Pushing the Boundaries
Some of the biggest names in AV used ISE 2025 to showcase advances in LED, digital signage, projection, and cloud-based control systems. While many manufacturers focused on small refinements, others introduced technology designed to improve performance, energy efficiency, and long-term reliability.
LG: AI-Powered LED and Next-Generation MicroLED
LG电子 built on the momentum of its Kinetic LED Wall, which was covered earlier, by introducing further developments in AI-driven LED technology. With a focus on automation, energy efficiency, and real-time content adaptation, LG is bringing motion-integrated digital signage into real-world applications.
The company also expanded its MicroLED range, improving brightness, contrast, and colour accuracy in large-format installations. The latest MAGNIT MicroLED panels were a key highlight, designed for simplified installation, improved content compatibility, and lower standby power consumption.
For outdoor applications, LG addressed a common issue in high-exposure environments. Its new anti-discolouration LED signage is designed to prevent screen yellowing from prolonged sun exposure, with UL certification verifying its durability.
Philips: Where Art and Technology Meet
Philips Professional Displays approached ISE 2025 with a clear ambition, moving beyond standard commercial displays to explore how technology and artistic expression can work together. Inspired by the masterpieces of the Rijksmuseum in Amsterdam, a city ISE dwellers know well, the company used modern AI applications to bring classic art to life on a 1.5-millimetre LED wall. This display was a centrepiece of the Philips stand, showing how digital storytelling is evolving.
Sustainability remained a focus, with the award-winning Philips Tableaux showcasing zero-power ePaper signage. It displays static content in 65,000 colours continuously, using power only when updating an image.
Philips also showcased the Wave ecosystem, a cloud-based platform for remote display management, power control, and content scheduling.
Panasonic: High-Resolution LED and Sustainable Projection
Panasonic Connect Audio Video Solutions introduced a range of high-resolution displays and energy-efficient projectors. The company’s latest 4K PTZ camera was designed with built-in auto-tracking and IP-based video transmission, making it a strong choice for corporate, education, and live production environments where automation and remote control are key.
For projection, Panasonic introduced its most energy-conscious LCD projectors to date, with an 8,000-lumen model designed for lower power consumption. The company also expanded its Intel SDM-enabled LED display range, offering 165-inch, 137-inch, and 110-inch models. These displays feature dual SDM slots, allowing for AV-over-IP compatibility without the need for external hardware.
Sony: Cloud-Based Control for BRAVIA Displays
Sony | Professional Displays and Solutions Europe placed a strong focus on cloud-based control and remote management, introducing its Remote Device Manager (RDM) for BRAVIA professional displays. This system allows businesses to handle software updates, system monitoring, and troubleshooting remotely, reducing the need for on-site intervention.
DigiLED: Smarter Power Management and AI-Driven Displays
digiLED (UK) Ltd reinforced the industry’s focus on energy-conscious LED technology, showing how its existing platforms deliver long-term savings without compromising performance. With rising demand for lower power consumption and extended lifespan, digiLED’s approach prioritises high brightness, reliability, and reduced running costs.
ZEUS (Zero Energy Use System) took centre stage as a power-saving system for large-scale LED displays. Instead of introducing a new screen, ZEUS is an energy management solution that controls power distribution across LED panels. By cutting power completely during downtime, it eliminates unnecessary energy use and reduces long-term operational costs. The impact is particularly significant for large DOOH estates, where even small savings per screen add up across multiple locations. For stadiums, transport hubs, and digital advertising networks, ZEUS offers a practical, measurable way to reduce power consumption without affecting screen performance.
Beyond energy efficiency, digiBLADE showcased how AI-powered interactivity is changing the way audiences engage with digital content. Equipped with dual AI cameras, digiBLADE analyses real-time audience demographics, enabling dynamic content targeting for sports stadiums, retail environments, and experiential marketing. The cameras also support augmented reality applications, creating immersive brand experiences that adapt based on audience behaviour.
While new product launches dominated much of the show, digiLED focused on proven solutions already delivering results, demonstrating how businesses can reduce energy consumption, enhance audience engagement, and lower operating costs without compromising display quality.
Peerless-AV: More Than Just Mounts
Peerless-AV EMEA may host ISE’s most talked-about party, but its presence on the show floor proved why it remains a leader in mounting and display infrastructure. While best known for its brackets, the company showcased solutions that support complex LED installations, interactive kiosks, and meeting spaces.
The Seamless dvLED Mounting System stood out, designed for curved, angled, and wrapped LED displays. As LED configurations become more ambitious, mounting systems must provide precision alignment and structural stability while keeping installation and maintenance straightforward.
Peerless-AV also expanded its kiosk range, with single and dual-sided enclosures from 86 inches to 138 inches, built for wayfinding, digital advertising, and interactive displays in high-traffic environments.
For meeting spaces, an all-in-one solution was on display, combining large-format displays, video conferencing, and interactive technology into a single system. By simplifying installation and cable management, this product provides a clean, professional setup for corporate environments.
Peerless-AV continues to show that the right infrastructure is just as important as the technology it supports, providing practical solutions that enhance reliability, longevity, and ease of installation. Not only was it great to see their latest developments at ISE, but as our neighbours, whose UK headquarters is less than a mile from ours, it is always good to catch up with their excellent team in Barcelona.
Arthur Holm: The Meeting Room Specialist You Need To Know About
For those unfamiliar with Arthur Holm , they are a major force in high-end meeting room and workspace technology, specialising in motorised displays, retractable microphones, and integrated AV solutions. Unlike mass-market brands, Arthur Holm focuses on premium corporate, government, and luxury environments, where design, discretion, and advanced functionality are essential.
Taking home the ‘Best of Show’ Award, the DB3Talk was a standout at ISE 2025, combining a monitor, gooseneck microphone, camera, and USB-C connectivity in a single retractable unit. With a simple hand movement, it appears when needed and disappears when not. The DynamicCL Table Camera Lift follows the same principle, keeping cameras hidden within the desk for secure environments.
The DynamicSpeaker, a motorised, table-integrated loudspeaker, delivers 360-degree sound for improved speech clarity in boardrooms. Arthur Holm also showcased CourtesyBox, a motorised in-table compartment designed to store water, glasses, and other essentials, ensuring meeting spaces remain uncluttered.
With over 30 patents and multiple AV industry awards, Arthur Holm remains a leading choice for businesses designing smart, high-end meeting spaces.
Now We All See Allsee
Allsee Technologies Ltd has long been a major player in digital signage, though many may not realise just how widely used its products are. If you have ordered from a self-service kiosk at Costa or Burger King, you have already experienced its technology in action. At ISE 2025, the UK-based company reinforced its position in retail, hospitality, and corporate environments, with a focus on freestanding displays, battery-powered outdoor signage, and interactive content management systems.
The Android Freestanding Digital Poster offered a plug-and-play solution for businesses needing quick, professional digital signage without complex installation. For outdoor applications, the Digital Android Battery A-Board provided a reasonably priced, portable display capable of running for up to 27 hours on a single charge, making it well suited for retail, exhibitions, and temporary event signage.
Allsee also presented its interactive digital signage solutions, providing businesses with flexible content management for advertising, wayfinding, and customer engagement. With networked and standalone options, these displays allow for remote updates, ensuring content stays relevant with minimal maintenance. These solutions are particularly effective in museums and exhibitions, tourist attractions, retail spaces, and live events, where information and promotions need to be updated quickly and displayed clearly in high-traffic areas.
With a broad product base already integrated into everyday life, Allsee remains a strong choice for businesses looking to enhance their visual communication without overcomplicating deployment or ongoing management.
Media Servers: Powering the Most Ambitious Visual Experiences
Media server technology continued to push the boundaries of real-time rendering, projection mapping, and large-scale visual production. These systems are at the heart of stadium-sized LED walls, immersive installations, and broadcast environments, ensuring smooth playback and synchronisation across complex AV setups.
Disguise remains the go-to choice for high-performance media processing, powering some of the most ambitious AV projects worldwide. Its technology is behind venues like Sphere Entertainment Co. in Las Vegas, where real-time content is mapped onto a 16K-resolution wraparound LED display, and Intuit Dome in Los Angeles, which uses advanced media workflows for next-generation fan experiences.
For those seeking a scalable, cost-effective alternative, Hive Media Players have emerged as a serious contender.
The company unveiled its Beeblade Nexus, the world’s first 8K60 SDM media engine, offering:
With intuitive software, 10-bit HDR support, and event-driven playback tools, Hive is proving to be a strong alternative for installations that require flexibility without sacrificing performance.
Both Disguise and Hive cater to different needs. Disguise continues to lead the way for stadiums, broadcast studios, and large-scale immersive venues, while Hive provides a versatile, cost-effective option for projects that need high-end performance on a smaller budget.
Live Events & Rental Market: Celebrating 40 Years of AED
2025 marks a major milestone for AED group , celebrating 40 years as a key supplier to the live events and rental market. Across its four brands, AED Group, AED Audio, Luxibel, and NEXT Truss, the company continues to provide AV rental, high-output speaker systems, professional lighting, and structural solutions for touring productions, exhibitions, and large-scale events. With a focus on reliability and rapid deployment, AED showcased a range of rental-ready LED walls, projectors, and media servers.
A centrepiece of the AED Group stand was the golden grandMA3 console, a special gift from MA Lighting International GmbH . Over the years, AED Group has invested in nearly 200 grandMA consoles, making this a fitting tribute to its long-standing partnership. The company also marked its anniversary with exclusive promotions, including a 40 percent discount on rentals and a pay-for-12-days, use-for-a-year offer, giving event professionals greater flexibility when accessing high-performance AV technology.
LANG AG demonstrated LUCY, a transparent LED rental solution that builds on the capabilities of Muxwave Holographic Invisible Screen . With a 3.91 mm pixel pitch, 3,000 nits brightness, and 50 percent transparency, LUCY allows digital content to overlay physical spaces while maintaining visibility. Unlike previous transparent LED solutions, it is mounted on acrylic glass panels for greater stability and durability, making it easier to transport and install in large-scale configurations. The modular design enables panels to lock together seamlessly, extending display size with minimal effort. At ISE, LANG showcased LUCY as a transparent digital wall around its lounge space, demonstrating its potential for trade fair booths, digital signage, stage design, and retail environments. Designed specifically for both install and rental applications, LUCY is lightweight, quick to set up, and protected in custom cases for safe transport and handling.
Absen , a long-time leader in event LED technology, showcased its AbsenLive SA Series, SA-C Series, and JP Pro Series, designed for quick assembly, durability, and high refresh rates. These LED solutions meet the demands of touring, live events, and rental applications, ensuring reliable performance with minimal downtime.
Beyond AV: Extra Curricular Robotics
ISE 2025 introduced the Robotics and Drone Arena, a brand-new feature that brought an unexpected dose of excitement to the show. Designed to showcase the latest in robotics, automation, and aerial technology, the arena was home to obstacle courses, drone races, and hands-on demonstrations, giving attendees a closer look at how these innovations are evolving.
Unitree Robotics caught everyone’s eye, with its quadruped and humanoid robots drawing huge crowds. The 'Robot Dog’, an agile four-legged machine, confidently navigated the venue, tackled stairs, and even followed the Media Powerhouse team effortlessly up an escalator. With its AI-driven visual recognition, it has clear applications in facility inspections, security patrols, and emergency response. In hazardous environments, such as fire, structural damage, or confined spaces, the Robo Dog can be deployed to assess conditions, locate individuals, and provide real-time data, reducing risks for human operators.
The humanoid robot was just as entertaining, waving, shaking hands, and responding to simple commands. While some saw a fun demonstration, others recognised how robotics could enhance visitor engagement, crowd control, and interactive experiences at live events.
The Robotics and Drone Arena added an unexpected layer to ISE 2025, proving that even in a show focused on AV, the future of event technology is always evolving. Whether or not robots become a fixture in the AV world remains to be seen.
Attendees enjoyed meeting Unitree’s humanoid robot at ISE 2025, shaking hands and experiencing its interactive capabilities up close.
Top Tech is at Your Fingertips with Media Powerhouse
Everything discussed in this recap is ready to be deployed across your business, retail spaces, museums, event venues, and live productions. At Media Powerhouse we deliver complete integrated AV solutions for both permanent installations and live events. Our team designs, supplies, and integrates technology for corporate spaces of all sizes, along with retail environments, museums, venues, broadcast studios and more.
As product-agnostic AV integrators, we are not tied down to any supplier or manufacturer, and can select the right technology for every project, from a small office or meeting room to large corporate campuses and multi-national locations, or live and hybrid events with local attendees and international audiences connecting from around the globe.
We will find the best technology for you and integrate it seamlessly into you space, managing all the complexities to deliver the results you need. Simply put, we make the latest and greatest technology accessible, so let’s make it happen for you.
P.S. Need more? Here’s how Media Powerhouse can help:
Thank you Media Powerhouse for including our award winning Upanel MIP technology and our innovative Unatural range in this article. Some other great technology in there, great to see the AV industry as a whole thriving and innovating ????
AED group
1 周Thank you Media Powerhouse for the write-up! It was great to catch-up with your team at the show and discuss the exciting year ahead with new products and projects!
Fantastic recap - thanks for stopping by our booth!
Strategic Commercial Director | Expert in Sales Strategy & Scaling Businesses | Growth Leader
2 周Some big takeaways from ISE 2025, great to see so much AV that’s not just impressive on the show floor but ready to make a real impact in live events!
en ALBIRAL DISPLAY SOLUTIONS/ARTHUR HOLM
2 周Great article!