IRSDirect Acquires Connection2

IRSDirect yesterday announced the acquisition of Connection2, bringing together two technology marketing agencies under the same roof and offering their EMEA clients many decades of corporate and personal experience in the sector.

Established in 1990, IRS has grown organically to become the leading EMEA demand generation agency for the ICT sector. Connection2 started in Dublin in 1998 with a strong focus on channel. Over the years, the two have delivered 'return on marketing investment' for some of the leading global tech vendors, including IBM, HP/Aruba, Oracle/Sun, EMC/VMware, SAP, Lenovo, and Fujitsu as well as a plethora of rising stars. Together, the two agencies offer clients a unique blend of demand generation and channel development services, supported by digital creative and platform services.

Chairman of IRS, Paul Stewart commented: "Coming from the client side myself, I always had the client's need for a return on marketing investment (RoMI) clearly in mind.  Today's tech marketers still need that, plus an agency that can offer a wider portfolio of services without losing focus on this goal.  The acquisition of Connection2 and the extra resource and skill-set it brings, means we can meet the needs of our clients and accelerate our development into that digital space without losing focus on our core offerings."