Irritating or engaging?

Irritating or engaging?

Hi ,

Have you ever heard of ROWE?

??It's short for 'Results Only Work Environment,' and let me tell you, it's been our secret weapon at It's Personal from day one.

??We believe in working smarter, not harder, and that means embracing flexibility. Whether we're at the office, snuggled up at home, or grabbing a latte at our favourite spot, we're all about our mission - making customer loyalty for DTC brands happen.

??We have a little saying: 'It's either results or excuses.' And it turns out, we're all about the results!

?

But enough about us. Let's dive deeper into marketing insights.

?

Make sure you explore the new section with valuable marketing sources. Let us know if you like it


Happy reading!

Magda, Olga & the It's Personal team


??Irritating or Engaging: The Art of Choosing the Right Marketing Tactic??

Imagine you're browsing your favourite newsletter from It's Personal and an ad popping up unexpectedly. It certainly feels like an imposition. Check out what can be done instead to reach your target audience and build your brand a positive image.


??New section alert!

From now on, you will find here 3 marketing pieces giving you an insight to news in email, loyalty, business and retail world.

Let us know if you like it

??Podcast:?

Loyalty insights from Sephora's Senior VP and GM of Loyalty

??Genius creative idea:?

Pedigree’s Tail Orchestra - cooperation of Pedigree US, BBDO New York and Polish Radio Orchestra

??Business inspiration:

1000+ Pitch Deck examples of the most successful world startups


??The Metaverse of Madhappy: How One Brand Built a Universe of Belonging for Gen Z??

Gen Z consumers want to feel valued, understood and connected to the brands they engage with. For them, brand loyalty is not a one-time achievement; it's an ongoing process that requires consistent nurturing.?


??What is Audience Whiplash???

Audience whiplash isn’t about headbanging to Motorhead; it’s about the sudden shifts in consumer behavior and preferences that leave marketers feeling like they just walked out of a mosh pit. It happens when demographic groups that seemed homogenous suddenly start showing wildly divergent behaviors and attitudes. THE FIFTH and MAD//FEST took a closer look at how it can impact brand marketing decisions in their Audience Whiplash Report.



?? Loving our newsletter? Share the love! Forward it to others in your industry who may enjoy our marketing insights! ??

要查看或添加评论,请登录

It's Personal | Retention for DTC Brands的更多文章

社区洞察

其他会员也浏览了