Irresistible intros, campaign capers, and fishy friendships
Curl up with your favorite toy for this week's can't-miss read.
To get your name out there and grow your business, you have to seriously ramp up content production. But that shouldn't come at the cost of your content's quality. In our latest blog post, we dive into the strategies and tools you need?to build?a well-oiled engine that delivers high volumes of high-caliber?content.
A new tool every week to play with.
With 35% of people deciding?whether or not to open an email based only on the subject line, you need a one-liner that's proven to deliver. Omnisend's subject line tester ?helps you analyze subject lines and offers?pointers for how to improve. This simple step in your newsletter workflow can be the difference between landing a client, and landing in the spam folder.
A tip every week you can implement right away.
Reel in more targeted viewers
Even the best videos are fruitless if they aren't exposed to the people who will watch them. To help the algorithm guide you to the right eyes, try adding Topics to your Instagram reels. After you film your reel, on the same page where you write your caption, scroll down to "Add Topics", and choose up to three relevant topics that will help you land on the right Discover pages.
领英推荐
Someone made something cool and we want you to see.?
April Fool's Day: the one day of the year when brands are encouraged to fib?to their followers. This year, the?Alltrails ?team pranked hiking fanatics with the roll-out of Trailmate, a dating-app style feature pairing you with the perfect hiking buddy. But with so many enthused fans of the idea, this joke?may become a case?of marketing research.
A little something lovely.
The latest streaming sensation is coming from an unexpected place: underwater. The stars of this viral site are fish migrating through the canals of Utrecht. Due to the boat lock being closed for the winter, these fish need some help getting on with their journey. So the small Dutch city set up the Fish Doorbell, allowing viewers to ring when fish arrive at the gates, which then open and let the fish swim safely past.