Irish Whiskey News - May 23 - 2019

This week our Irish Whiskey news features articles on Belfast Distillery plans resubmitted and Powers whiskeys new pre-made cocktail option is released.

So let's see what's happening this week in our Irish whiskey news.

Fresh plans submitted for long-awaited Crumlin Road Gaol whiskey distillery

PLANS for a multi-million-pound whiskey distillery and tourist attraction at the iconic Crumlin Road Gaol site are back on the table. The north Belfast development, first mooted almost a decade ago and spearheaded by lottery winner, Peter Laverty, is a step closer to reality after a fresh planning application was lodged last month.

The application from Belfast Distillery Company is for demolitions and alterations, both internal and external, to the vacant A-Wing at the prison to facilitate plant equipment and associated works relating to a whiskey distillery and visitor attraction. Belfast-based Like Architects is behind the latest design. It can be revealed, however, that Mr. Laverty, who first announced the plans back in 2012, will not be part of the new development.

Four American businessmen; James Ammeen, Joseph Babeic, William Bocra, and Mark Fuller are now listed as directors of Belfast Distillery Company, with Mr. Laverty stepping away from the company in July last year.

Powers whiskey move into bottled cocktail market

Irish whiskey brand Powers is aiming to tap into the growth of the RTD category with the launch of its first pre-mixed cocktail – a take on the Old Fashioned. Powers Old Fashioned is made using Powers Gold Label, sugar syrup, and bitters herb flavouring. It is also said to be low in sugar, with 6g per serving.

Bottled at 38% abv, the new product will initially launch in Ireland at the end of May. It will be available in 500ml bottles through key retailers in the on-trade and off-trade, including SuperValu, Tesco Ireland and Dunnes Stores at an RRP of €29.99 (US$33.50). The release will aim to tap into the “growing appetite” for whisk(e)y-based cocktails and recruit cocktail drinkers to the Irish whiskey category. Powers Old Fashioned also features a new bottle design that “balances modern cues with the rich heritage of Powers”, dating back to 1791. It features a new label styled on the historic ‘P’ signifier, which became one of the first trademarks in Ireland after it was registered by Powers in 1877.

Thanks again for reading our Irish Whiskey News.

Andrew

The Whiskey Experts

The Whiskey Experts - Irish Whiskey News ? 2019

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