IQVIA Consumer Health Perspectives
Welcome to IQVIA Consumer Health Perspectives, our latest thinking on various key issues shaping the consumer health industry across the world.
Our latest whitepaper gives you expert-driven local insights on today's global challenges, so you can succeed in a dynamic, fast-changing market. Weaving together insights from 4 key regions – Europe, Latin & North America, Middle East & India, and Asia-Pacific – our latest whitepaper gives you the latest on 4 crucial market-impacting trends: Consumer mindset, Pricing, e-Pharmacy, and Digital Innovation.?
Today’s fast-paced and dynamic world requires businesses to adapt quickly to meet consumers' ever-changing needs and expectations. Providing that clarity and reassurance is what Kenvue wanted to achieve when it engaged with IQVIA Consumer Health to help validate the medical accuracy of the advice being provided by its new Aveeno SkinCast webpage in Singapore and Philippines.?
Across Europe e-Pharmacy is taking hold, but in one market – Germany – consumers have adopted online shopping for OTC and other self-care products more than anywhere else. But why? In this blog, Thomas Heil, VP Germany at IQVIA Consumer Health, outlines three reasons behind the strength of e-Pharmacy in Germany. Click through to read now.
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In an age of uncertainty, you need insights you can?trust so you can plan with confidence, enabling you and your brands to shine. IQVIA Consumer Health’s OTC Review 2023 is your guide through these volatile times, helping you to understand the OTC market for 51 countries and 6 OTC categories. It is fully customisable?to your needs, giving you audited, trustworthy market data and forecasts for your countries and categories.
Watch on demand now, Switch On! The Next Generation of Rx-to-OTC Switch, featuring expert speakers from Concentrics Research - an IQVIA business, IQVIA Consumer Health, along with Haleon’s Vice President, Rx to OTC Switch and Digital Transformation, Vidhu Dev. The race is on to drive the next generation of non-prescription medicines and shape the self-care future!
If you have any questions, or want to get in touch to discuss potential future topics you would like the IQVIA Consumer Health team to tackle, please feel free to?email us at [email protected].
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Kind Regards,
Vincent Bartkowiak
Sr. Director, Global Business Marketing
IQVIA Consumer Health