iQIYI BI-WEEKLY NEWSLETTER

Catch up on iQIYI’s top stories from Aug. 19 to Sep 6, 2024.

CONTENT

iQIYI’s Original Variety Show The King of Stand-up Comedy Gains Popularity

On Aug. 16, iQIYI premiered its original stand-up comedy show, The King of Stand-up Comedy. Initiated by the iconic Hong Kong film star and director, Stephen CHOW, the show features 44 groups of comedians competing for the title of ‘King of Comedy.’ Over six rounds, participants showcase their creativity and adaptability, highlighting their unique comedic talents. Following its release, the show quickly gained popularity in the comedy variety genre, reaching a content popularity index of 8,700 and sparked widespread social media discussions. It also topped iQIYI’s variety show chart in overseas markets, including the U.S., Canada, and Australia.

Building on iQIYI’s previous success in the comedy genre with the hit variety show IP Super Sketch Show, this latest addition, with its innovative content and distinctive format, aims to support aspiring comedians while entertaining audiences, setting a new benchmark for Chinese stand-up comedy.

New Drama Series Go East and Born to Be the One Premieres on iQIYI

In August, iQIYI unveiled two highly anticipated drama series, both centered around themes of personal growth and resilience, set in different eras and contexts. Go East, a period drama follows four determined individuals driven by their ideals as they pursue justice. With its innovative storyline, well-developed characters, and light-hearted humor, the series has sparked widespread online discussion, keeping audiences engaged and entertained.

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Shortly after, iQIYI premiered Born to Be the One, an urban drama set in fast-paced, modern-day Beijing. The show tracks the lives of three couples from different age groups as they navigate career ambitions, personal setbacks, and life-changing uncertainties. Through its realistic portrayal of everyday struggles, the series explores how individuals confront external pressures, grapple with inner conflicts, and reflect on the bittersweet moments of life, resonating with a wide audience.

?iQIYI Sports Presents Comprehensive Live Coverage of the 2024 U.S. Open

From Aug. 26 to Sep. 9, China Local Time, iQIYI Sports is broadcasting the 2024 U.S. Open Tennis Championships in 1080P High Definition, offering an immersive viewing experience. A professional lineup of commentators is guiding viewers through each match, enhancing the excitement of this premier tennis event. Additionally, iQIYI Sports has curated a special U.S. Open section that includes pre-match previews, expert analysis, game reports, daily recaps, and player interviews. This comprehensive coverage allows tennis fans to fully engage with the tournament as they witness the crowning of the Grand Slam champion.

As the leading platform for watching major tennis events, iQIYI Sports holds the broadcasting rights to all four Grand Slam tournaments—Australian Open, Roland-Garros, Wimbledon, and the U.S. Open—consistently delivering the exhilarating thrill and energy of tennis to Chinese audiences.

Drama Series For The Young Ones Concludes, Spotlighting the Daily Lives of Juvenile Prosecutors

On Aug. 26, iQIYI concluded the drama series, For The Young Ones, on its platform. The series offers a nuanced exploration of widely discussed societal topics, including issues related to minors, and marks the first Chinese drama to feature juvenile prosecutors as main characters. Since its premiere, the show has surpassed a content popularity index of 9,447 and topped several prominent drama charts in China.

By unraveling intricate clues and uncovering deeper truths, the series goes beyond the courtroom, exploring the root causes of juvenile offenses and shedding light on pressing topics such as school bullying and parental neglect. With a warm and uplifting tone, the series highlights the human side of legal cases and the holistic approach prosecutors take in working with families and communities to support minors.

BUSINESS?

iQIYI Founder and CEO Shares Industry Trends at the Beijing Internet Audiovisual Arts Conference

On Sep. 2, iQIYI’s founder and CEO, Yu GONG, took the stage at the second Beijing Internet Audiovisual Arts Conference to spotlight key trends shaping the audiovisual industry. Gong emphasized the growing importance of online platforms in bringing China’s rich cultural heritage to life. He also highlighted how rapid advancements in technologies, particularly AI, are driving the industry’s transformation and fostering long-term, sustainable growth.

Gong noted that the fusion of audiovisual content with cultural tourism is opening up new growth prospects. iQIYI is tapping into these opportunities by launching VR immersive theaters, leveraging its extensive portfolio of premium IPs to unlock additional commercial potential. Meanwhile, Chinese-language content continues to gain global influence, with more stories breaking into overseas markets and receiving widespread acclaim. iQIYI will continue to foster synergy between content creation and technological innovation, bringing innovative storytelling to a global stage.

iQIYI Receives Four Nominations at the 29th Busan International Film Festival

On Aug. 30, iQIYI earned four prestigious nominations as the 29th Busan International Film Festival unveiled the nominees for the 2024 Asia Contents Awards & Global OTT Awards. iQIYI-presented productions Imperfect Victim and To the Wonder have both been nominated for Best Asian Contents, recognized for their innovative storytelling that has captivated global audiences.

Furthermore, Xun ZHOU, the lead actress in Imperfect Victim, is nominated for Best Lead Actor (Female), while Congcong TENG and Yining PENG, screenwriters of To the Wonder, are up for Best Writer.

These nominations further highlight iQIYI’s growing reputation for delivering premium content. Imperfect Victim, which spotlights social issues in China, has already earned multiple accolades, including recognition at the 29th Shanghai TV Festival Magnolia Awards. Meanwhile, To the Wonder, an 8-episode mini-series, was selected for CANNESERIES this year, marking the first Chinese-language long-form drama series to compete in the prestigious event.

Stay tuned for more updates in our next edition! If you’re interested in learning more about iQIYI, please don’t hesitate to reach out at [email protected].