Ipsos Update: June 2024

Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Welcome to the new and improved Ipsos Update. In this edition we delve into a range of timely topics. If you haven’t already, get the latest understanding on generations and what demographic change will mean for businesses and politics in Ipsos’ 2024 Generations Report.?

Also take note of the newest and popular Equalities Index and Pride Survey, the former exploring important issues around inequality in society and the latter looking at global perceptions towards the LGBT+ community.

In this edition:

Ipsos Generations Report 2024

The second edition finds that most people don’t know what generation they belong to,?explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue.?

Ipsos Equalities Index

The second edition explores global perceptions of what equality is, who cares most, who faces most unequal treatment and who bears the responsibility for addressing it.

Cost of Living Monitor

This?32-country study looking at how people are doing financially and their expectations for the future. In its sixth edition, it uncovers that despite inflation rates slowing in many countries, the number of people struggling financially remains high.

What Worries the World?

Cost of living concerns remain at the top of the worry list, as they have been for more than two years now. Looking at the results by country, we find Argentina now a little less concerned about inflation than it was. Meanwhile, Italy no longer has unemployment as its primary concern, with heath care taking its place.

Flair France 2024

Between resolutions and revolutions, this year promises to be rich in emotions. Is nostalgia a solution to cope with the current climate? From the Barbie pink wave to the growing success of second-hand purchases and luxury, let's dive into the year 2024 and its contradictions.

Ipsos Pride Survey 2024

The new report finds gender, generational and geographical gaps, and in some cases canyons, on a range of issues remain.

State of Learning for UK Employees

The latest paper from Karian & Box finds diverse insights into UK learning opportunities and development, including at a time when AI is beginning to rapidly alter people’s jobs, many say they haven’t had the chance to learn about it.

European Public Affairs Digest

To coincide with this month’s European Parliament elections, this special edition of the Ipsos European Public Affairs Digest brings together expert insights on key dynamics shaping the upcoming EU-wide vote.

Also, find out more about the European Union’s new Digital Markets Act; listen to the Voternomics podcast with special guest Ben Page; read the report conducted on behalf of Microsoft about AI strategy for business; and learn about one of the largest studies done by Ipsos on the viability of Large Language Models.

Check out the full Ipsos Update: June 2024 here: https://www.ipsos.com/sites/default/files/ct/publication/documents/2024-06/Ipsos-Update-June-2024.pdf