Ipsos | Uncertainty and Equality
Is the global mood music one of uncertainty and division? As March sees in International Women’s Day, we explore global attitudes towards gender equality, finding 60% of Gen Z men across 31 countries think women’s equality discriminates against men .?Despite the "woke" Millennials and Gen Z stereotype, younger generations are more conservative on the issue of gender equality.
These frustrations around inequality are reflected in anti-establishment views?becoming widespread, compounded by slower economic growth and the inability for governments to deliver. In a significant election year, 63% of people on average believe their country needs “a strong leader to take the country back from the rich and powerful” . Populist sentiment is fuelled?by a general sense among respondents that their country is in decline (58%) and that society is broken (57%), even in countries with good GDP growth.
Subscribe here to receive this newsletter straight to your inbox.
Latest Ipsos Insights
Perceptions of Gender Equality
Nearly half of Britons (47%) believe enough has been done to give women equal rights in the UK. This is a notable increase from last year (38%) and a substantial rise from 2019 (29%). For the first time Britons are more likely than Americans (40%) to believe that gender equality has been achieved.
Regarding leadership roles, 61% of Britons express no preference regarding the gender of their boss, and 69% have no gender preference for a political leader. The majority (66%) agree that women won’t achieve equality unless men take action to support women’s rights. Read the report
An Election Year Marked by Distrust of Elites
In?a major global election year, many around the world back populist attitudes. Notions of decline in Britain are on the rise, and populist tendencies are resurgent after the pandemic brought about a brief and relative sense of solidarity.?Read the paper
Economic Optimism: A tale of ages
Britons remain negative about the economic outlook. Although older Britons are slightly more optimistic about the future of the economy,?Brits aged 18-34, especially young women, have remained pessimistic about the future of the economy. Read the paper
领英推荐
Are You Happy?
As economic and political clouds loom overhead, we see a dip in global happiness. Younger people are less likely to say they feel in control of their life, and Gen Z are more likely to be less satisfied with their mental health than other generations. Read the paper
Accessible UX Matters
When it's estimated that 1 in 6 people globally experience significant disabilities, an accessible user experience (UX) is becoming a ‘must have’ - signalling a commitment to inclusion and potentially increasing a brand’s market share. Read the paper
Ipsos on Stage
What’s next in UX? Designing the metaverse
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results.
Katelyn Faulks and Jason Rogers, Senior UX Researchers at Ipsos, interviewed virtual reality users from a wide range of backgrounds about their experiences with metaverse platforms, the shortcomings they’ve encountered, and the innovations they’re most excited for. Watch on demand
Get in touch to discuss your ESG research needs
Discover more sustainability insights from across Ipsos on our website , or contact Jessica Long or Rachel Brisley .
Subscribe here to receive this newsletter straight to your inbox.
It's disheartening to see such divisions persist, especially on crucial issues like gender equality. The findings about Gen Z men's attitudes are concerning, highlighting the ongoing need for education and advocacy. It's also worrying to note the rise in anti-establishment views and populist sentiments, reflecting broader frustrations with societal and economic challenges. As we mark InternationalWomen’sDay, it's a reminder that progress towards equality requires ongoing effort and dialogue. Let's work together to build a more inclusive and equitable world for all.