Ipsos | Sustainability and Societal Perspectives
How can we achieve sustainability despite long-standing challenges such as cost and convenience?
This is a pressing question as consumers, businesses, and governments increasingly worry about when and where cost parity with more sustainable materials and processes can be achieved. Research from Ipsos indicates that while the UK general public generally supports net zero policies , personal cost remains a priority. Furthermore, our research highlights that a crucial point for governments and businesses is to clearly communicate the 'co-benefits ' (or 'double materiality ' in business terms) to consumers.
Beyond the consumer perspective, there are evident signs that opinions are shifting towards recognising that environmental health contributes to economic resilience, and a recent Ipsos study confirms a global consensus on the concerning state of nature . However, it appears that solutions are actively being pursued in key sectors: the environmental, rural, and agricultural sectors of the UK economy are increasingly aware of the need to reduce environmental impact, diversify supply chains, and invest in technology.
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Latest Ipsos Insights
Net Zero Living 2024
In partnership with the Centre for Climate Change and Social Transformations (CAST), Ipsos explores public perceptions of net zero policies in the UK and provides valuable insights for policy and decision makers seeking to understand and enhance public support for net zero policies.
Whilst the UK public are concerned about climate change and support net zero policies, economic issues take precedence and Britons are more likely to change behaviours when they see tangible benefits, such as cost savings. Policymakers therefore need to be transparent about the costs of net zero policies while emphasising their benefits, framing climate objectives as co-benefits of cost savings and convenience. Read the paper
Understanding Business Adaptations and Opportunities
Ipsos finds that businesses operating in the?environmental, food and rural affairs sectors face external challenges that impact performance, such as inflation and supply chain disruptions. However, they are adapting by focusing on environmental sustainability, technology investment, and diversifying supply chains to enhance resilience and meet evolving consumer demands. Read the paper
G20 Citizens Express Widespread Concern Over the State of Nature
An Ipsos survey across the G20 shows a high level of worry about the current and future state of nature. Many believe that human activities are pushing the planet towards irreversible environmental tipping points, and whilst there is a strong desire for immediate action to protect and restore nature, many feel their governments are not doing enough. Read the paper
Healing the Divide: Finding the Win-Win in your Marketing
Marketing campaigns that challenge the status quo and address divisions through inclusivity and representation can create significant advantages for their brand. Meta-analysis of thousands of ads in the Ipsos Creative|Spark ad testing database reveals that moving beyond mere representation to active inclusion leads to positive sales lifts and equity share gains. Read the paper
领英推荐
Plastic Packaging - Passports, Perceptions and the Packaging Tax
There have been recent developments in sustainability and packaging, highlighting the rollout of Digital Product Passports and the release of second-year data for the UK's Plastic Packaging Tax. Insights from Ipsos UK on public perceptions of climate change and packaging, emphasise the importance of effective communication and legislation in driving sustainable practices. Read the paper
Ipsos Strategy3 with Aviva
Double materiality is one of the latest sustainability reporting mandates which bridges the divide between ‘what’s good for people and the planet’ and ‘what’s good for the wallet’. Ipsos has developed a regulatory-compliant double materiality framework that addresses the weaknesses of existing regulatory guidance to ensure businesses can confidently assess their sustainability priorities.
In 2023, Aviva commissioned Ipsos to develop an assessment aligned with ISSB regulations. Read the full report?here .
KEYS - Ipsos Global Trends 2024: In Search of a New Consensus
We recently launched the latest edition of our largest global survey; Ipsos Global Trends 2024 -? In Search of a New Consensus: from Tension to Intention.
You can watch the webinar on demand today, where?Ipsos experts uncover findings from the latest global trends report and?discuss:
How We Act
On the 5th of September the Ipsos Foundation celebrated the International Day of Charity. As part of this celebration, we are proud to be backing Unidos por la Educación, an Ecuadorian non-profit organisation, to support the Manuel Matheus School in Nanegalito.
We aim to help build a better learning environment for children and teenagers, with strengthened teaching skills and better equipment. To support this, our Ipsos team in Ecuador have volunteered to create the school’s vegetable and medicinal herb garden.
Learn more about this inspiring story and discover others from around the world here .
Get in touch to discuss your ESG research needs
Discover more sustainability insights from across Ipsos on our website , or contact Jessica Long or Rachel Brisley .
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