Ipsos | Political Division and Empowerment

Amid growing concerns over differing political views and violence, a recent Ipsos poll demonstrates that three quarters of Britons believe that Britain is divided these days, highlighting prominent divisions within the country right now. Alongside social unrest, we're also seeing divides on environmental issues, with a recent Ipsos survey establishing a majority support for legally binding targets to address sewage spillage into rivers and coastal waters across the UK. Whilst this indicates a desire for stronger environmental regulations, there's still a way to go in healing divisions and achieving complete consensus.

To support governments, brands and organisations in tackling divisions on ESG issues, Ipsos explores the risks and rewards of doing things differently and taking unconventional approaches. In particular, we highlight the effect of empowering advertisers to break taboos to gain more traction, and empowering employees to raise concerns in order to foster greater innovation across organisations.

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Latest Ipsos Insights

Fear or Apathy Among UK Employees?

Ipsos Karian and Box's ‘Fear or Apathy?’ study, gathered from a representative sample of over 2,500 UK workers, reveals that a lack of psychological safety in many UK organisations prevents employees from speaking up.

The report explores how the fair treatment of employees who make mistakes is crucial for fostering an environment where individuals feel safe to share ideas and concerns, and that not speaking up can result in missed opportunities for innovation and valuable insights.

Read the paper

What Worries the World?

Ipsos finds that inflation remains the top global concern but is at its lowest level in over two years. Public sentiment shows a mix of optimism and pessimism, with some expressing increased confidence in their country's direction and economic situation, while others remain worried about rising prices and economic challenges. Read the paper

Britons Want Sewage Spillage Action

A large majority of the British public supports strong environmental policies, particularly legally binding targets for reducing sewage spills. While there's support for various environmental initiatives, the public remains divided on North Sea oil drilling. Public opinion is split on the government's performance on climate change, with many believing?new?leadership won't make a difference. Read the paper

Is Britain a Divided Nation?

Ipsos' latest poll reveals that almost half of Britons believe the UK society is endangered by political divisions. This trend is alongside rising tensions around immigration. Despite this, Britons believe that division and political violence are less of a problem in Britain than in the United States. Read the paper

How Breaking Taboos Can Boost Business

Marketing campaigns that break taboos, challenge societal norms and have a high emotional charge hold a distinctive advantage in building long-term brand equity and capturing the attention of the audience. In fact, Ipsos ad testing data shows it can give advertisers a +21% bump in ad attention. Read the paper

Podcast: What's money got to do with it?

The latest episode of Ipsos’ 'What’s _ got to do with it?' podcast is all about ESG and how it is no longer an option but a necessity.

Anders Morgenthaler, Danish artist, author and director, shares the recipe for success and Patricia, SMO at Lakrids by Bülow, explains how they work with ESG and why they chose to become b-corp certified. But, most importantly, they answer the question... what’s money got to do with it? Listen on demand

How We Act

At Ipsos, we are passionate about shaping a better future for children worldwide. Education is a powerful tool that unlocks a world of opportunities, empowering young minds to reach their full potential. With this belief at the core our values, we established the Ipsos Foundation in 2014. Together with international and local charities, the Ipsos Foundation supports projects that strive to improve access to education for disadvantaged children and young people, including refugees. Through the collective efforts of our dedicated employees across 90 countries, the Ipsos Foundation has sponsored over 127 impactful projects in 43 countries.

Read more about our projects here.

Get in touch to discuss your ESG research needs

Discover more sustainability insights from across Ipsos on our website, or contact Jessica Long or Rachel Brisley.

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