Ipsos | People and Polycrisis
‘Polycrisis’, quickly becoming the buzzword of 2023, describes the cascading and connected global crises we are facing which have compounding effects. Our latest Ipsos Global Trends?uncovers the driving forces behind some of these issues and how brands, governments and individuals may act to solve them. Amid this backdrop, we find?some promising signs, such as a growing proportion of people who will pay more for brands who act responsibly (63%).
While we find our values are largely shared, populations are not monolithic and understanding the differences in our experiences of these issues is essential in our approach to solve them. Along generational lines, for example, we tend to believe that younger generations are ‘greener’. Our research into UK generations finds that the picture is more complex with disengagement higher among the likes of Gen Z. We also see that?ethnicity and gender shape people's experiences, with?more Black and Hispanic Americans reporting facing?prejudice and discrimination in their healthcare encounters?and we hear from Trixie Cartwright on?representative gender classification in research.
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Latest Ipsos Insights
Ipsos Global Trends
Although 80% agree that we are heading for environmental disaster unless we change our habits quickly, agreement on who is responsible and how to address it is less clear cut. Our Global Trends 2023 report looks at the driving forces behind this sentiment, but highlights worrying signs of a potential pushback against the science.
In Ipsos' broadest Global Trends report yet (covering 50 markets, 87% of the global economy and 70% of the global population), discover insights into the many crises the world is facing and considerations for how brands, governments and individuals can work together to solve them.?Read the report
Do Generation Z Exist and What Influences Them?
Gen Z remains a malleable entity, concerned with self-identification, social media literacy and radical activism for a slew of social issues.?In this report we?explore generational differences in the UK, by focussing on values, financial and political outlook,?and the extent to which Generation Z identifies with its own label.?Read the paper
Cost of Living Tops Citizen Concerns
Following the release of EDF’s international status report on climate change we take a look at the UK data, finding that environmental concern has been overshadowed by inflationary pressures, despite increased awareness of the?effects of climate change amongst the British public.?Read the paper
The Data Behind Racism in US Healthcare
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Structural racism fosters and perpetuates the unequal healthcare Black and Hispanic Americans receive. From access to affordable healthcare to racism in the patient experience, understanding how and where racial disparities appear in the healthcare industry is essential to delivering fair care.?Read the paper
What Worries the World?
One in six (15%) people globally choose climate change as one of the biggest issues affecting their country, but this only puts it in 8th position in our What Worries the World survey.?Inflation remains the top global concern for the 11th month with 15 countries choosing it as their number one worry.?Read the paper
Expert Perspective
Following the publication of?A Question of Gender: Gender classification in international research,?Ipsos' Trixie Cartwright discusses?the key considerations for research projects looking to accurately?collect data about respondents' genders across cultures.?Listen to the podcast
Ipsos on Stage
The Consumer Voice on Sustainability
Online conversations around #climatechange and #sustainability have reached record-highs. In this webinar Ipsos' Dr. Pippa Bailey,?UK Head of the Climate Change & Sustainability Practice, and Duncan Fergusson, Director of Social Intelligence Analytics, share learnings about: how consumers define sustainability, how they are responding to recent climate events, and how brands can innovate and understand what’s most important to their audience.?View on demand
The Ipsos Foundation's 100th Project
In January the Ipsos Foundation launched 12 new projects, covering 11 countries on all continents. With initiatives such as: supporting schools in Indonesia hit by the 2022 earthquake, building and financing a learning centre and orphanage in Kenya, and helping refugees in Malaysia take their General Education Diploma.
The Ipsos Foundation supports educational projects in over 40 countries, benefiting thousands of disadvantaged young people. All of our projects start with an Ipsos employee submitting an application to the foundation and then acting as the project’s sponsor, monitoring its implementation. Get in touch ([email protected]) if you or your company are interested in taking part in our next projects.