Ipsos | People, Planet, Prosperity

Including the first African COP, 2022 was a year of many environmental milestones. However, we also experienced uncertainty and instability: a global financial and cost-of-living crisis, war in Ukraine, shifts in political leaders and an?increase in extreme weather events ?due to climate change. Towards the end of 2022,?‘inflation’ became the top concern for global citizens ?and scepticism about business leaders remains prevalent in Europe and North America with?only 3 in 10 global citizens trusting business leaders to tell the truth .?

With consumers looking to save money, 2023 is a key opportunity for Government and businesses to change the narrative to “it is cheap being green”. When asked to define the overarching term ‘sustainability’,?almost a third of global citizens choose ‘affordable and clean energy’ . In the UK,?most (58%) say they are trying to balance saving money and saving the planet ?and environmentally-friendly changes (including saving energy at home, using less heating and reducing food waste) come out on top.

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Latest Ipsos Insights

Climate Change: A growing scepticism

EDF has published their fourth international status report on opinions, knowledge, expectations, and levels of engagement in relation to climate change. The study of 30 countries across five continents covers two thirds of the world’s population and features the biggest CO2 producers. With fighting climate change a priority for the British, at least in terms of attitudes, focus turns to who should act and what measures are most acceptable to the UK population. EDF’s new, broad scope opinion study, conducted by Ipsos, reveals why citizen mobilisation is in fact not growing as many may expect.?Read the report

Talking ‘Sustainability’: What does it mean?

What does?‘sustainability’ mean to global citizens and does it mean the same thing to everyone? Across 34 countries, the top four associations link to themes around energy, environment, waste and climate change, with ‘affordable and clean energy’ chosen by almost a third of global citizens.?Read the article

Trustworthiness Monitor: Stability in an unstable world

Despite 2022 being a year of 'permacrisis ’, Ipsos’ Global Trustworthiness Monitor?shows that trust across the world appears to be on a slow, but steady rise for nearly all the sectors and institutions we measure.?Read the paper

From the cost of living to sustainable living

UK households plan?to make environmentally friendly changes due to, not despite of, rising costs. In light of this, how can Government and businesses change the narrative to “it's cheap being green” and what are the implications for encouraging sustainable behaviour change??Read the paper

Too many Americans can’t afford fresh food

Americans living in food deserts?report that the food security crisis is exacerbated by racism and rising prices. Additionally, whilst the majority of Black and Hispanic Americans in food deserts show interest in app-based delivery services to access fresh food, far fewer white Americans agree.?Read the paper

Expert Perspective

In the first?sustainability podcast?of 2023, Ipsos'?Samira Rhoods interviews?Francesca Francione, Business Insights and Analytics Manager at Tetra Pak.

Francesca and Samira explore some of the ways that this world-leading food processing and packaging solutions company is doing to make their business more sustainable, including: supply chains, internal operations, and satisfying their customers' demands for sustainable produce and packaging.?Listen to the podcast

Ipsos on Stage

Winmark Global: Sustainable Products & Services

Join Pippa Bailey, Head of the Climate Change & Sustainability Practice, Ipsos UK, on the 28 February in a joint CSO and CMO session hosted by Winmark. This fireside chat will look at innovative methods of creating new and sustainable products and services.?

Alongside Pippa, the discussion will include Freddie Hospedales, Chief Marketing Officer of ENGIE and Asif Din, Sustainability Director at Perkins&Will. Register for the event here

More This Month

Discover more sustainability insights from across Ipsos on?our website .

• Weather Events of 2022: Antarctic Heatwave
• What Worries the World
• Global Predictions for 2023